Press release for ORM Works?

$Bunny$

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Publishing press release with the keyword <brand name> can rank on google?

Basically want to rank some sites on the review keyword. Does PR sites rank well on google?
 

Host4Biz

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I think that is really hard to estimate in general. Before each submission that worth to learn and check every web site you are going to submit to.
In this case you will be aware of all places and possible effect. But that will make process a bit more complicated though...
 

lbhbochc

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It absolutely can. I use press releases a lot.
 

joepapp

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Press releases are helpful 2 in 1 ranking solutions. They help you rank with the appearance and also reach some people.
 

kumbhak11

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Apnews press release is currently ranking nicely for many low to medium competition keywords. Other than that LAWeekly PR and Yahoo Finance PR also ranks high. NOTE: I provide PR on all of them :D
 

blackbeans

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People have been using press releases for online reputation management since forever. The trick is to get the name of your client and associate it with a fictional story.

I once had an ORM project where we took the client's name and associate it with a fictitious DJ from Japan.

Guess what.

After enough citation marketing as well as press release syndication, all you can see in the first two pages of results on Google for my client's name was that fictional DJ.

It was a fun project because I got to let my imagination run wild. I would write press releases about the DJ getting into all sorts of funny legal hijinks in different parts of the world.

In fact, even a few bloggers started rewriting some of the press releases because they were that funny and interesting.

Keep in mind that this press release technique will only work if your PR is newsworthy. This can work to suppress negative press regarding your client or this can also work to boost a brand.

The key is to make the press release newsworthy.

Ask yourself: Why would a blogger rewrite this stuff on his o her blog?

Supply the right answer and you're in business.
 

thatkid1

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People have been using press releases for online reputation management since forever. The trick is to get the name of your client and associate it with a fictional story.

I once had an ORM project where we took the client's name and associate it with a fictitious DJ from Japan.

Guess what.

After enough citation marketing as well as press release syndication, all you can see in the first two pages of results on Google for my client's name was that fictional DJ.

It was a fun project because I got to let my imagination run wild. I would write press releases about the DJ getting into all sorts of funny legal hijinks in different parts of the world.

In fact, even a few bloggers started rewriting some of the press releases because they were that funny and interesting.

Keep in mind that this press release technique will only work if your PR is newsworthy. This can work to suppress negative press regarding your client or this can also work to boost a brand.

The key is to make the press release newsworthy.

Ask yourself: Why would a blogger rewrite this stuff on his o her blog?

Supply the right answer and you're in business.
Sounds like good strategy. But how long those articles stay in that first pages? will they go down after few months or so?
 

Salexes

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Are Press releases worth it for e-commerce dtc brands?

What kind of press release would you guys suggest ?
 
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