Press Release / AI SEO for Supplement Niche?

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Bare with me please, old school SEO guy here recovering from this awful super-flu.

I'm aware that strategically worded press releases can help influence AI results but we've been turned away from countless Press Release sites because the money site sells supplements. I recently heard about sharing chatgpt, gemini, etc links to discuss the brand can help but I don't know much else about the link building strategy or if thats worthwhile. We've had some luck with Reddit, using a faceless / branded hybrid posting strategy, but it is time consuming and has to be done carefully. Other than that, we've been making use of JSON-LD / google rich content schema. Yet we cant rank for much other than our brand name.

Any advice for ranking a supplement site?
much appreciated, cheers
 
Bare with me please, old school SEO guy here recovering from this awful super-flu.

I'm aware that strategically worded press releases can help influence AI results but we've been turned away from countless Press Release sites because the money site sells supplements. I recently heard about sharing chatgpt, gemini, etc links to discuss the brand can help but I don't know much else about the link building strategy or if thats worthwhile. We've had some luck with Reddit, using a faceless / branded hybrid posting strategy, but it is time consuming and has to be done carefully. Other than that, we've been making use of JSON-LD / google rich content schema. Yet we cant rank for much other than our brand name.

Any advice for ranking a supplement site?
much appreciated, cheers
PR sites are strict with supplements now, so don’t rely on them.

You can try:
- Build brand mentions (not just links) on Reddit, forums, reviews, and comparisons
- Push E-E-A-T hard: real authors, credentials, sources, compliance pages
 
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