Pre-launch ecommerce product page

Hi all,

I am doing SEO for a big fashion ecommerce website and my boss has some exclusive info about the names of new adidas sneakers. As we all know posting first in Google give you a big advantage.

So I think, if I create a product page with some coming soon images and unique content and Title, will this help me rank 1rst ?

Also, how can I promo this in "stealth mode" in order not to help my competitors prepare for the launch?

Thanks