Practice Safe SEO- what would you suggest to newbies?

Looking for more perspectives to include in an ebook called "Practice Safe SEO: A Newbies' Guide to Penguin Friendly Search Engine Optimization".

If you have anything valuable to contribute, please keep it short and include your name and expertise, and website so I can give full credit where it's due.

Thanks!

Great concept here,

Focus on targeting your keywords and building pages on your website around each one. Use standard white hat onsite tactics and continue to focus on creating great content. As long as visitors find your site useful, you will be rewarded by search engines with good rankings.

Another aspect is offsite SEO which can include creation of external web properties that contain target keywords, article marketing and syndication, optimization of video, document sharing, link building and a number of other tactics.

Keep up to date on industry news by reading the blogs and following the social media accounts of industry leaders. SEOMoz is a good one along with @randfish - Rand Fishkin the organization's founder. Another good resource is SearchEngineLand.com and you could follow @DannySullivan - Danny Sullivan, the website's Editor. Matt Cutts -- @mattcutts who is head of the webspam team at Google is another great resource.

Hope this helps your readers,

Shawn

First things first, go to Google's best practices and Bing's best practices. Learn what they want from a website and think is a quality web page.

I would suggest that newbie's stay far away from purchasing links. As tempting as it might be to purchase hundreds of links on the dollar, it is not a deal when Google finds out.

Be wary of cheap purchased content. Purchased content is often low quality and offering no new information and worse yet it is often culled from current Internet information. A better bet is to purchase / solicit content from local writers looking to pad their resume.

Focus on what people interested in your niche want to know. No detail is too small on the Internet. Search engines love eCommerce and business websites that answer questions with details other websites leave out. A bonus is that customers often purchase from websites with the most details; because having every possible question answered gives customers a feeling of a safe purchasing environment.

Think Public relations and do "marketing" and less "link building" then you will be safe

I believe that others will talk about different types of backlinks a lot, so I will write few sentences about onsite factors.

Despite well know on-site factors, such as keyword in title, description and few times mentioned in the article, consider not-so-obvious ones as well. Make sure your bounce rate is lower than average and that your time on site is better than your competitors. How to achieve this? You need to make sure that your reader gets what it wants. Before and after every article your reader needs to see your related content - why? Related content must be mentioned before the article because if your reader notices that this article isn't something he likes, he (or she) can look in other articles as well. Related content must be mentioned under every article because if reader is looking for more information, you can offer them in your other articles.

Google is counting every possible factor and without making your readers happy, you won't succeed (except if you are doing blackhat SEO).

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