PPE vs Traffic/Conversion. Why?

Rollfic

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Have you ever gotten sales from a PPE ad?

What's more effective in terms of affiliate campaign or DS campaign - Traffic obj or Conversion obj? What's your experience?
 
Always conversions objective and “Purchase” event. This is how you are going to get the best potential customers to engage with your ad/offer. “Traffic” is to get traffic, but FB gives you low-quality customers so you cannot really retarget them profitably.
 
Conversions, results will be expensive than traffic but it will be worthy
 
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