PPE FB Ads Dropshipping

I'm new to Fb Ads, can't say that i make viral ads, but PPE ads show high engagement, the problem is nobody clicks the link! Why it happens?
Now i'm testing Website Traffic with call to action button.
What reach/link click ratio is considered to be good? Anybody knows how to check if your link is working properly? It's only possible to see "Ad preview" but you can't click and test the button.

When you create a PPE campaign, the objective is to generate likes, comments and share.

Facebook optimizes your campaign to find people who would like share or comment on your photo. They could be a buyer but it does not matter to Facebook. As per your commands, Facebook find the quick likers.

However, if you launch campaign with objective as Conversion. Then facebook starts showing adds to all the prospective buyers and tries to find someone who would actually buy your product.

So these are the kind of people who will be interested in clicking the link and then looking at your product.

I am doing awesome with Facebook Ads for last couple of months (Fingers Crossed).

If you can share the ad copy then I will be happy to throw more insights.

Thanks man! Yes, FB pixel is great but I have 0 sales so far lol So it can't help me. The only reasonable way for me is website traffic to "catch" first buyers, then try to test conversion tool.

Whenever I launch a campaign(one-product), I launch 2 ad-sets in it (audience is narrowed down to 300,000 to 500,000). I always keep objective as Conversion and make sure that adsets are being optimized for CHK (CheckOut or Purchase).

You dont have to run PPE campaign for that because if your product is good, believe me, you will anyhow receive that engagement on the ad copy.

I have been helping my client to make 2xROAS every day.

Take this advice and then thank me later!

I can only choose "View Content" event, due to lack of data i have to "feed" FB Pixel. I tried to narrow audience to 500K but FB will automatically make "interest expansion" and my audience autoexpands to 17 millions. WTF lol? How long(much) does it take to feed this FB Pixel monster?

Alex7711 said:

I can only choose "View Content" event, due to lack of data i have to "feed" FB Pixel. I tried to narrow audience to 500K but FB will automatically make "interest expansion" and my audience autoexpands to 17 millions. WTF lol? How long(much) does it take to feed this FB Pixel monster?

Click to expand...

Facebook needs a minimum of 25 view contents, add to carts or purchases per week to optimize.
Start with VC and build your pixel up.

Alex7711 said:

I can only choose "View Content" event, due to lack of data i have to "feed" FB Pixel. I tried to narrow audience to 500K but FB will automatically make "interest expansion" and my audience autoexpands to 17 millions. WTF lol? How long(much) does it take to feed this FB Pixel monster?

Click to expand...

You can always unselect the option of "Expanding your Interest", I never use it and I have been doing great without it.
Yes! I know as of now, you can only use ViewContent as a standard event to create your initial custom audiences.
Let me know if you need any help!!

geemane said:

Facebook needs a minimum of 25 view contents, add to carts or purchases per week to optimize.
Start with VC and build your pixel up.

Click to expand...

I think the figure is 15 (not 25) per week.