Hey, So I'm looking for some basic help on PPC strategy. I have heard many people say that you should bid as high as possible in the beginning to get initial good placement. I have done this but was never able to get profitable although it could've been the campaign and that I gave up after a few weeks. Has anyone tried a bid low strategy? Bid low, block high visit sources with 0 clicks to offer. Keep high visits sources that have good CTR to offer. Keep bid on those potential sources at the same cpc. Overall increase your cpc by 10 cents. Do the same process over. The goal in this is to weave out the high visit with 0 clicks, while keeping the good sources with clicks to offer at a cheap cpc. This will increase the clicks to offer which is what you technically need for conversions. This only really works when you have fixed cpc, as in content.ad etc that does not optimize automatically. Do you guys think this is a good technique? Or would you still suggest to bid high and then work down as opposed to the opposite. Note: in this technique i use cloaker which filters out bot traffic, and i can capture tracking tokens from these bot traffics, so I'm assuming that most of my visits to my money page are residential real people.