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PPC + LP + CPA Case Study

Discussion in 'CPA' started by omagad, Dec 21, 2011.

  1. omagad

    omagad Regular Member

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    OK, even if it isn't some way to get rich quick, I will post one of my test so everyone can take their conclusions and maybe tweak and improve this.

    The main problem with PPC and CPA is that most PPC services will not accept direct linking due to various reasons (scammy, poor quality, popups, etc)

    So I choose a ZIP submit, went to the offers LP, copied completely but removed the form, so instead of having the "Enter ZIP code" text and the box to actually write it, I was left only with the Continue button. My new LP is basically identical with the actual LP, in terms of info and feeling.

    So now I have this scheme to test out:

    Code:
    PPC -> (identical) LP -> Zip Submit
    Went live and got 30 clicks and...

    ZERO conversions.

    I didn't count on that... My logic is pretty simple, since I'm not doing any shady method to lure users in, my hook being the identical offer page, I thought entering a zip code wouldn't be such a major setback, but I guess it is...

    Any thoughts?

    The single thing I can think of is that I need to add to my LP a HUGE sign which says:

    Code:
    YOU WILL HAVE TO ENTER YOUR ZIP ON THE NEXT PAGE!!!
    so this way, again with my simple logic, the clicks will be even more qualified...
     
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  2. omagad

    omagad Regular Member

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    Ok, here's an update.
    It seems that one test is not enough to generate a pattern, so I MUST do another run and expect different results :)

    Since no one has any opinions about this, I am going to repeat the exact same test as above...
     
    Last edited: Dec 21, 2011
  3. bryce

    bryce Newbie

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    what ppc network are you on?
     
  4. aaclarke

    aaclarke Newbie

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    30 clicks is way too low to tell anything, but have you tested the offer yourself to see if the lead actually converts? Lots of zip/email submits out there will scrub your leads.
     
  5. zverr

    zverr Regular Member

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    zip submits are not the best option for ppc unless you are getting very cheap clicks (like 1 cent clicks). And as the person above me said 30 clicks is nothing. You need at least 100 to tell if something is converting.
     
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  6. redtide1969

    redtide1969 BANNED BANNED

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    ^^ What zverr said

    With PPC, you have to generate as many clicks as possible to find the KW's that consistanly convert. It's all about how many stats you can afford to collect and 30 clicks won't tell you much of anything unfortunetely.

    It also depends on how large your pool of KW's are that you're starting with as to how good your chance is of finding the high converting KW's for your niche. Just as important as your LP, and how well it pre-sells (and builds trust) in your consumers, is the number of KW's the person is starting with for the campaign, and whether the person can afford to truly stick with the campaign as they weed out the higher click cost, lower converting KW's.

    It's only after collecting the needed click stats that PPC campaigns come into their own and show you the earning potential. When a person can afford to stick it out with the initial testing spend, that's when PPC kicks ass.

    Once you're down to that handful of high converting, high search volume, low cost per click KW's, you're set.

    Like zverr said, you want to be careful not to paint yourself into a corner by going after an offer, offer type, and niche with your LP that leaves you little room for ROI. Me personally, I don't target offers that pay less than $10 per lead when running PPC, at least not when running campaigns with the 3 majors.
     
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    Last edited: Dec 22, 2011
  7. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    It may not necessarily be your page, but your PPC campaign.

    Also, try to have "onclick" display the zip submit. That way the continue changes to the zip submit iframed on the same page.
     
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  8. 75INZ

    75INZ Regular Member

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    Holy shit that is smart, I've got to try that now!