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PPC Lowest Cost??

Discussion in 'Adwords' started by dvblanc, Jul 10, 2009.

  1. dvblanc

    dvblanc Newbie

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    Hi,

    I was just checking out some keywords on adwords estimator and I don't get why the cost is so high for some keywords with supposedly no click volume...

    I added a picture below..

    The cpc is set to like €20 with unlimited daily budget..

    There are good search volumes showing in adwords keyword external..
    I always thought about 5% of that traffic clicks ppc ads.

    Will I really pay those amount if someone clicks on my ad?

    Could someone shed some light on this?

    btw the text is in Dutch.

    Thnks!
    Dan

    [​IMG]
     
    Last edited: Jul 10, 2009
  2. dvblanc

    dvblanc Newbie

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    seriously you guys :)
    has anyone else come across this?

    is Google just trying to attract advertisers for these keywords?
     
    Last edited: Jul 12, 2009