PPC journal from $0 to ???

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Herbert

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I've been lurking here for a while, and these journal threads have been massively useful. This one is mine.

THE GOAL:
To start earning $200/day profit before Christmas 2010 (about 4 months from now). Aiming too low? I basically want a backup income for now and a foundation to make serious bank in the future.

HOW:
Ill start with Adwords and clickbank (fitness niche). I know it'll be tough and competitive but I'm still going to take it on. I already have my own product in that niche so it's pretty much set. I bought the product 12 months ago and it has done nothing (no traffic, but it converts OK).

SKILL LEVEL:
Total n00b at PPC, but good with all other things IM. I pissed away a voucher on adwords about a year ago which did nothing and I had no idea what I was doing.

PROGRESS:
From reading other posts I think I've already spent WAY too much time preparing my squeeze page. I'm basically good to go as soon as I get some keywords.

THE PLAN:
Get find some good keywords with Market Samurai and track like a mofo using adwords/clickbank/analytics/tracking202. Not sure how they all fit together at the moment...

Since everyone looses money at the start, I'm going go for low traffic, cheap keywords and build it up from there.
 
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Health and Fitness has heavy competition but goodluck man. Im sure ill be checking back here.
 
$200/day aiming too low?!?!

Are you freaking kidding me?!? That's about 70k+ a year IN PROFIT!!! And your saying you want that all in profits and you're asking if that's too low? Lol

You better hope your niche isn't losing weight or working out and that you can find some keywords that aren't all ready nuked to death by the other affiliate marketers!

You probably should have started out by selling other people's stuff till you get used to it. Remember ppc is just one method of many and isn't the end all be all solution!
 
Thanks for the early encouragement! It doesnt really matter if it's $10 or $200, I still have to do the same things to get there. May as well have a positive mindset!

I grabbed a voucher off the forums and put up my first campaign. I've got about 50 keywords in one ad group and ended up with a 1/10 quality score. I'm going to put this niche on hold for now. To learn adwords I think you need decent amount of clicks, and im not willing to pay for them in such a tough niche when I dont know what I'm doing.

NEW PLAN:

I'm going to have a shot at a Banner > Blog > CPA campaign this weekend (Just want to copy an awesome funnel I saw someone else doing). Then after that I'll knuckle down on a smaller and more desperate niche with adwords.
 
My first piece of advice with PPC is to capture emails. The really money is in the list. No matter what niche you are doing, if you gather the emails, you will always make money.

As for the keywords - think outside of the box. One example would be oprah, and the way she loses weight. You can use oprah and other keywords related to her, for a weight loss product. - Now don't go and do that, but it is a suggestion to get you thinking.

I could add so much more to this thread, but I am not going to for now. If you have any questions you can shoot me a pm.

I wish you the best of luck and think that $200.00 per day is a good goal, and you gave yourself plenty of time to reach it.
 
i think adwords is already competitive , I think you should try other medium of advertising , Somethink like media buys , but you would need a good landing page.
You could try something like
Make a landing page , Offer some great thing for free , use aweber to create opt in , This way money you will be spending atleast you will have targetted email list , after they comform subscription redirect them to clickbank product...
now with email address , You can send them good affiliate products ..there you go secret for recurring income...
Exchange email list for more profit..
Possibilities are endles..
There is a book in download section ...by peter go download and enjoy
 
Hey, I'm really interested in your thread as well and I am definitely subscribing!

I was wondering how you were going to go about testing your PPC methods, such as what your daily budget will be and what price range for clicks you are targeting. Have you considered PPV advertising as well? Also, even though you have spent a lot of time on your squeeze page, you should still be wanting to optimize it further and do split testing or other tweaking methods.

I wish you the best, and I will be following your progress!
 
Damn double posting! What a noob move.

I hope you do well, and I look forward to your success!
 
Last edited:
Cheers for the input guys.

I'm finding it really hard to post a decent reply as it keeps getting moderated. I cant work out what's triggering it, other than my n00b status. Is there a list somewhere?
 
Hey dude, I also did the same thing as you are doing right now, but the thing is I dont have funds to keep on going with adwords...I launched my first campaign like a week ago with a voucher and made $45 or something with the whole campaign...pretty good for free advertising I guess.

But, hey I am telling you, you will get a really good idea of whats going on through adwords. I hope you have enough money if you want to continue.
 
Ok I've put up a new campaign in the smaller niche. At the moment I've got about 30 keywords and 1 group just to kick things off. Quality ranges from 4/10 to 6/10 (pending review).

I can see that it's going to be a long haul to get any decent amount of traffic.

Ill wait and see how this goes, but I think next ill be reducing the keywords per adgroup and making a new, more targeted LP for each. Then it's just a matter of building and building on the keywords to grow the number of clicks.

Fun times ahead!
 
Oh an to answer some questions - Yes I am capturing emails and sending followups. My daily budget and CPC is next to nothing for now ($0.30, $5/day) so I dont loose it all at once. I have tried PPV once upon a time but I would say it's even tougher than PPC. Not bad for faking views on articles and sites though ;)
 
cboy101 said:
this could possibly affect ranking quality score and also cpc with such a low budget.. adwords likes to see high daily budgets.
Click to expand...

Cool I beefed up the budget to 100/day and tweaked a few other things. My first ever review site (1 year old crap site) has started making money so I made another campaign to send traffic using the converting organic keywords for that.

The volumes are pretty low though, I don't it'll do much...
 
Cool I beefed up the budget to 100/day and tweaked a few other things. My first ever review site (1 year old crap site) has started making money so I made another campaign to send traffic using the converting organic keywords for that.

The volumes are pretty low though, I don't it'll do much...
Click to expand...

Is this $100/day or 100UV/day...thanks for posting on my ppc thread too dude...keep us updated man...I am looking forward to get some good tips through your experience bro...if you dont mind try posting on my thread too ;)
 
Woo! First click (yep only one...) to my review site.

After 5,884 impressions on the display network I've got 1 (CTR = 0.02%) and cost me 38c. First milestone achieved :)

Next milestone: Make a sale from a PPC visitor

How to get there: Get a shirtload more clicks.

I'm working on this. Installed prosper202 because the hosted one was playing up. I'm going to send adbrite traffic to a page promoting a CPA offer. Just finishing off the page then I should be able to get a ton of cheap clicks without worrying about quality scores etc. I'll be using a stolen banner for this one (I mentioned this earlier, but never got around to finish setting it up)
 
Yeah, I agree with one of the guys above. Use this basic formula...
1. Get the qualified user to opt-in to your list.
2. Build rapport and start recommending products
-this is a continual process. You can build your initial few emails and then start building out from there if it starts making you money. Otherwise, go back and tweak your beginning emails to find a way to make it profitable.

It is important to build a list with PPC because you have a much better chance of finding success (making money). Instead of dumping $100 into PPC by sending the traffic to a merchant page directly and making $0, you can instead make a list of people with that money and then test the list to find what works.
 
wobblypops said:
Adbrite probably won't work, their traffic sucks.
Click to expand...

Actually Adbrite works great for CPA , I have tried it last month with some low budget campaigns and it converted very well for me , this is exactly what i have done:

-Selected an email submit offer that pays 1.5$/Submit
-Searched for a a related website to advertise on (I was promoting a free laptop offer so any technology website will fit that offer)
-I set the max Bid about 0.6$ for 1000 impression (this depends on your offer so if have more good paying offer you can bid more so you will get more impressions and clicks)
-You can find banners on google images (just type your keywords + the size , exemple: http://www.google.com/images?hl=en&safe=off&biw=1280&bih=624&gbv=2&tbs=isch%3A1&sa=1&q=free+iphone+%22120+x+600%22&aq=f&aqi=&aql=&oq=&gs_rfai=
Don't forget to select the Location of users with something that fit your offers.
you can use this for multiple offers in different websites (you can use different banners too till you find the best converting one)
 
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