PPC isnt yeilding results

Based on his 6 cent CPC I would guess it is display network, which is the most dangerous waters for PPC newcomers. IMHO most newcomers should avoid display until they've refined their "target market" under Adwords (or Bing). And my favorite way to get rolling in it is simply under a remarketing campaign. Otherwise display can easily do what OP describes here. Easily.

-ThopHayt

ThopHayt said:

Based on his 6 cent CPC I would guess it is display network, which is the most dangerous waters for PPC newcomers. IMHO most newcomers should avoid display until they've refined their "target market" under Adwords (or Bing). And my favorite way to get rolling in it is simply under a remarketing campaign. Otherwise display can easily do what OP describes here. Easily.

-ThopHayt

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I agree with you on this. I got adwords certified a few months back in search and I really only do that with my service clients right now. Search has enough options to conquer first before you run into display, which can be a big hassle if not done correctly.

rbdon4 said:

These are possible cases:

1. Your ads are showing on Unrelated Keywords (Check Search terms and adjust Negative Terms)
2. You have problems with Landing Page (Copy, Loading Time, SSL Issues, etc.)
3. You are Targeting non-relevant Audience
4. Invalid Clicks (Although Google take care of it)

I advise you to check Analytics and use a Plugin like Hotjar to see the User Behavior.

Click to expand...

can u expand on invalid clicks ? tnx

Luiggity said:

He may be better off on his own. I've only been in IT for a couple years, not long before I started PPC but I've had the luxury of an excellent mentor. Sounds like he needs to think about how badly he wants to be doing this. If he wants it, there are plenty of resources available to learn it and plenty of money to be made with the skills he will learn.

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hes very lazy .... lol but the service hes doing earn him quite abit so i guess he just thought he could get more results by paying :/

darulez said:

yeah. even for my own tastes, that's to much. I usually stay around 3digits not knowing what I am doing and quit.

but honestly, even 50 K visitors d ont buy ANYTHING? then your service/page sucks.

Even if you sell "dog training" and make ads for "Breast Enhancement", 0,01% WILL buy some Dog training..

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i feel bad for him and then when i posed those questions to him to the fella who was doing the PPC for him , the fella got angry .... sigh . i wanna help him but im noob at PPC ...

im pretty new to IT online stuffs actually

thanks but could it be that content isnt good ?

actually hes having even better results through the service portal he paid as VS to PPC

rbdon4 said:

These are possible cases:

1. Your ads are showing on Unrelated Keywords (Check Search terms and adjust Negative Terms)
2. You have problems with Landing Page (Copy, Loading Time, SSL Issues, etc.)
3. You are Targeting non-relevant Audience
4. Invalid Clicks (Although Google take care of it)

I advise you to check Analytics and use a Plugin like Hotjar to see the User Behavior.

Click to expand...

thanks but could it be that content isnt good ?

actually hes having even better results through the service portal he paid as VS to PPC

You can use Hotjar to see what users are doing on your landing page. It's free for three months