ineedloans
Newbie
- Nov 14, 2023
- 12
- 13
We are a loan provider in the short term loans niche. We have been heavily advertising on PPC for the past 7 years and we are getting fatigue of the consistent recurring 6 digit monthly spend with no residual.
This means that when we have no PPC campaigns running we literally have no new business ever coming in.
Our business relies mainly on a right balance of new clients vs maintaining existing ones.
We have never invested in SEO and was wondering if I could get decent opinions from experts here on what you would do ? Our cost per lead is exponentially higher as we are trying to capture more market shares.
Our market is exclusively Canada.
This means that when we have no PPC campaigns running we literally have no new business ever coming in.
Our business relies mainly on a right balance of new clients vs maintaining existing ones.
We have never invested in SEO and was wondering if I could get decent opinions from experts here on what you would do ? Our cost per lead is exponentially higher as we are trying to capture more market shares.
Our market is exclusively Canada.