SEO_Maverick
Registered Member
- Oct 31, 2025
- 85
- 16
Yep, I’ve noticed the same—traffic’s fine, but conversions are way down. Feels like ad fatigue or market shifts hitting everyone right now.
PPC CV Rate Down This Month – Anyone Else?
- Thread starter anchorflux
- Start date
HatWorlder
Registered Member
- Jan 8, 2026
- 55
- 11
Not just you, Jan always hits CVR hard, same traffic but colder buyers after holidays, it usually rebounds mid-Feb.
CobaltCrusher
Registered Member
- Jan 9, 2026
- 57
- 26
not just you, my google ads cvr dropped by 30% this week. traffic quality feels off.
CasualSkeptic
Registered Member
- Feb 16, 2026
- 56
- 13
definitely seeing a dip too, think it's because people are more "value seekers" now and inflation is hitting hard, plus google's ai overviews are messing with the usual click flow.
ThalosVire
BANNED
- Feb 9, 2026
- 35
- 8
Not just you man, many seeing CVR dips lately, algo shifts and buyer behavior changes hit hard sometimes.
Coffee Survivor
BANNED
- Feb 19, 2026
- 30
- 1
Yeah most ppl seeing CV drop, season and cost rising, not just you.
honeyorbit
Registered Member
- Mar 26, 2026
- 53
- 8
Google and FB are messy right now with new updates, almost everyone is seeing a big dip in CV.
blackfighter01
Regular Member
- Dec 6, 2024
- 208
- 37
I think many advertisers are seeing lower CVR lately. Usually it’s due to traffic quality changes, ad fatigue, or landing page fatigue. Check creatives, device split, and landing page first.
blackwisher
Registered Member
- Dec 13, 2024
- 88
- 15
I seen this when traffic intent gets weaker or targeting becomes too broad. Fixing keyword focus and matching landing page usually brings CVR back.
- Dec 25, 2025
- 184
- 21
I’ve noticed similar drops at times, and it’s not always just seasonality.
Sometimes the traffic quality changes even if CTR looks fine. Small shifts in audience targeting or platform delivery can impact conversion rates without being obvious.
It can also come from landing page fatigue. If users have seen similar creatives or offers too often, they tend to convert less over time.
Usually I try refreshing creatives or testing a slightly different angle to see if performance picks up again.
Sometimes the traffic quality changes even if CTR looks fine. Small shifts in audience targeting or platform delivery can impact conversion rates without being obvious.
It can also come from landing page fatigue. If users have seen similar creatives or offers too often, they tend to convert less over time.
Usually I try refreshing creatives or testing a slightly different angle to see if performance picks up again.
jackinline
Registered Member
- Mar 14, 2026
- 56
- 27
Yeah same here, clicks look fine but conversions dropped this month. Feels like traffic quality changed or people just not buying as much right now.
- Apr 21, 2026
- 201
- 33
if CTR is fine but cv dropped across all platforms simultaneously, first thing i'd check is the technical side of your landing pages. sometimes even a small update or a plugin conflict can mess up the checkout flow or tracking scripts.
also, check your page speed. if the loading time increased even by 1-2 seconds, you might be losing the most impatient (and usually most converting) users. and since it's happening everywhere, double check if your domains didn't get some low-trust flags lately. high-quality, unique landing page code usually helps to avoid these random dips in performance.
also, check your page speed. if the loading time increased even by 1-2 seconds, you might be losing the most impatient (and usually most converting) users. and since it's happening everywhere, double check if your domains didn't get some low-trust flags lately. high-quality, unique landing page code usually helps to avoid these random dips in performance.
Looks the same for me in May too, traffic is okay but conversions are really low. Maybe just seasonal or people buying less.