PPC Competitor Analysis

Hi everyone. New here.

Just wanted to get any thinking on something I am struggling with.

I am looking at a competitors spend, ads, keywords etc. All there spend is in ad words. I can't understand how they are getting the clicks they are getting, for what I am guessing very little spend, due to the niche we are in. I am trying to understand if he is doing broad keywords, phrase or exact. If he is targeting certain areas. Anyone got any advice on how to understand there exact google adwords tactics, or any tools that can do this. I use semrush and spyfu right now. Thanks!

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Put your competitors landing pages into google adwords keyword research tool, you will get a large list of the keywords they are likely targeting.

Then you will need to set up your own split test campaigns to target them.

Try spyfu, you won't be disappointed

ibrahimbrtawi said:

Try spyfu, you won't be disappointed

Click to expand...

OP is already using spyfu.

He should just keep testing to see which ads work, which keywords to target or even what ad copy works to get the clicks their competitors get