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PPC Ads for my ecommerce site.

Discussion in 'General PPC Discussion' started by Jetsetskyking, Nov 11, 2015.

  1. Jetsetskyking

    Jetsetskyking Registered Member

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    I have an ecommerce store that sells consumer electronics, and i sales, which ppc network should i go for? How should i use it? Are there any Pay per Sale options?
     
  2. extreme90

    extreme90 Jr. VIP Jr. VIP

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    You can go with Adwords and I will also suggest you to use Re-marketing feature, it works out to be great. :)
     
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  3. Jetsetskyking

    Jetsetskyking Registered Member

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    Thanks for the reply, so about the remarketing feature, what exactly is that?
     
  4. soulcollector

    soulcollector Senior Member

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    The thing is what makes me, a consumer, want to buy from you and not Amazon? Pricing? Rewards program? Benefits of me buying from you and not them? Write these down, sort them by plain to hidden relevancy, then create ads targeted around each benefit and see if it flows. I'd also start rewording the tactical ads that Amazon uses for x keyword in your own terms. They have the advertising agencies that have the power and information to draw a sale from consumers. I'd say that you should also focus on getting repeat customer sales, but that is another story all together. I run eCommerce for a few clientele, its hard for them because they can't think outside the box with how to not play the price lower game when they can't negotiate directly with people like Microsoft like Amazon can.
     
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  5. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

    Source :
    https://support.google.com/adwords/answer/2454000?hl=en
     
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  6. Oaten

    Oaten Newbie

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    If you use google ads try and do exact keywords matching. I had my keywords on broad search and didnt see much return but since changing to exact phrase match my returns are much better!

    What would you all say a good conversion rate is? I sell personalised phone cases
     
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  7. twitter.followers

    twitter.followers Jr. VIP Jr. VIP

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    Adwords is probably the best choice since the value of the items being sold is high, other networks might not really turn out to convert as well as adwords does.

    But if you're still looking for other networks, you can look around this section, there are quite a few mentioned. http://www.blackhatworld.com/blackhat-seo/f85-other-ppc-networks/
     
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  8. Jetsetskyking

    Jetsetskyking Registered Member

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    Thanks guys, I appreciate the information.
     
  9. TB Ann

    TB Ann Regular Member

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    My suggestion "Bing"...
    I love bing more that adwords