So, I have started capturing local market. Contact a few business owners last week and had a first meeting yesterday. Explained why SEO is important for them and how exactly its gonna benefit their business. They were like "umm hmm, ok". Get here with a quote tomorrow and we'd see how it goes. Now , I gotta go there tomorrow and present the quotation. I have offered them a complete package of "designing, hosting and promotion [seo]". My rates are reasonable and same as industry standard. However, businesss'es not aware of SEO might think its high. How do you think should I start? What do I tell them? I have thought of "assumptive opening". Something like "so that was the quote, heres the document to be signed, my signature is in there already.". What do you guys suggest?