Recently, in various social media-themed groups, there have been numerous posts where users encountered issues with publishing advertising creatives on their fanpage through the "Page posts" tab. There have also been suggestions that this is an attempt to bypass the limitations imposed by Facebook. We will now try to explain what this is all about.
Firstly, publishing advertising creatives is not an attempt to circumvent Meta's restrictions; it's simply a normal utilization of available options. However, few people know precisely how it works.
Facebook distinguishes between two main types of posts: regular posts visible on the fanpage and advertising posts, referred to as creatives, which are not visible on the fanpage but can be seen by users as sponsored content on Facebook. Posts can be published, unpublished (referred to as "dark posts"), or hidden. Once a post is published, it cannot be withdrawn; it can only be hidden, and posts that are not visible can be published.
It's worth noting that every created advertising creative within the ad manager automatically generates its counterpart in an unpublished post. However, not all added posts are creatives. Posts added organically on the page or through Business Suite are not treated as creatives. Nevertheless, based on each published post, a creative can be created. Creatives and posts are interconnected, so comments and reactions are visible on both types of content.
Over the years, Facebook has aimed to simplify its interface and introduced new tools, resulting in the standardization of post types. For instance, the carousel format, previously only available as an advertising creative, has become a standard post format that can be created not only as an ad. However, currently, no Meta application allows for the organic creation of carousels. Consequently, many people create a carousel ad and then navigate to the "Page posts" tab to publish it. Nevertheless, due to changes, this option ceases to work, and most profiles do not display newly created creatives. The only current solution is to publish carousels using applications that operate through the Facebook API. Using such applications, you can also publish organic posts in advertising formats, i.e., creatives.
How does it work precisely? The application either immediately generates a direct post or creates an advertising creative (without creating a campaign) and subsequently publishes a post that is the equivalent of that advertising creative. This allows us to publish organic posts in non-standard formats. Additionally, the Facebook API offers the option to publish posts with a link and a CTA button. Among the available CTA buttons, there are as above 80 different types.
Creatives are additional formats that can also be published on the page. They can contain links (with any image and description), phone number connections, Messenger messages, forms, navigational maps, page liking buttons, advanced carousels, posts with augmented reality (AR), and mini-pages called "canvas."
Firstly, publishing advertising creatives is not an attempt to circumvent Meta's restrictions; it's simply a normal utilization of available options. However, few people know precisely how it works.
Facebook distinguishes between two main types of posts: regular posts visible on the fanpage and advertising posts, referred to as creatives, which are not visible on the fanpage but can be seen by users as sponsored content on Facebook. Posts can be published, unpublished (referred to as "dark posts"), or hidden. Once a post is published, it cannot be withdrawn; it can only be hidden, and posts that are not visible can be published.
It's worth noting that every created advertising creative within the ad manager automatically generates its counterpart in an unpublished post. However, not all added posts are creatives. Posts added organically on the page or through Business Suite are not treated as creatives. Nevertheless, based on each published post, a creative can be created. Creatives and posts are interconnected, so comments and reactions are visible on both types of content.
Over the years, Facebook has aimed to simplify its interface and introduced new tools, resulting in the standardization of post types. For instance, the carousel format, previously only available as an advertising creative, has become a standard post format that can be created not only as an ad. However, currently, no Meta application allows for the organic creation of carousels. Consequently, many people create a carousel ad and then navigate to the "Page posts" tab to publish it. Nevertheless, due to changes, this option ceases to work, and most profiles do not display newly created creatives. The only current solution is to publish carousels using applications that operate through the Facebook API. Using such applications, you can also publish organic posts in advertising formats, i.e., creatives.
How does it work precisely? The application either immediately generates a direct post or creates an advertising creative (without creating a campaign) and subsequently publishes a post that is the equivalent of that advertising creative. This allows us to publish organic posts in non-standard formats. Additionally, the Facebook API offers the option to publish posts with a link and a CTA button. Among the available CTA buttons, there are as above 80 different types.
Creatives are additional formats that can also be published on the page. They can contain links (with any image and description), phone number connections, Messenger messages, forms, navigational maps, page liking buttons, advanced carousels, posts with augmented reality (AR), and mini-pages called "canvas."
