Both are important. There is a certain time when people will be most active. at that time, your post will reach more then other time.
From what I’m seeing, content relevance and engagement matter more than strict posting times, especially on platforms with strong recommendation feeds. Good timing can still help early traction, but a strong hook and meaningful interaction usually outweigh the clock. Curious what others have noticed
From what I’ve seen recently, both matter, but relevance has definitely become more important overall. Great content that resonates with your audience usually performs well even if timing isn’t perfect. That said, posting when your target audience is most active still gives you a small edge especially early engagement, which can help the algorithm push your content further. So I focus on relevance first, then time my posts to when my niche is most likely online.
speak your target audience's language and comment farm.
