Hi Guys, So early last week my e-commerce site that was ranking okay for a lot of high competition keywords (pages 2-3) and rankings had been on the rise for a month or so but then all of a sudden they crashed with most of my keywords that had reach page 2 or 3 dropping out completely to the abyss! I have a slight feeling it might be because of lack of diversity in the backlink profile as most have been exact match anchor pointing to collection pages on the e-commerce site so not the homepage. Like everyone on here I have used some of the link building packages before but the last one I bought was about 6 months ago and they seemed to work well. I was wondering if anyone had an insight or experience of recovering from what looks like a Penguin penalty? The reason I say Penguin is because although a lot of my main keywords were hit, some are actually still steadily rising so it doesn't look like it's hit my whole site. Thanks in advance!