Gong to try and instigate some chatter from the experts and creative marketers here. Let's use a scenario: - new membersip site - starting at zero - have a generic e-book related to a popular topic and initial posts ready For sake of an example, let's use broad topic such as career advice or job search since these are generic enough yet targetable. How do you drive traffic to build the list? (aside from the obvious give-away) Looking for the most creative, best of the best, responses on how you would approach this scenario using this niche as the base for your answer. I'm sure we'll all learn something from the responses.