Please help me write a press release article

I have written articles on various niches, but today i got some people asking me to write press release articles. I don't have any idea about press releases, please help.

not to sound like a douche, but google is your buddy for this. if you have experience writing articles, then all you really need to do is google "press releases" to get your format.

http://www.google.com/images?hl=en&q=press%20release&cts=1276283420776&um=1&ie=UTF-8&source=og&sa=N&tab=wi

Well, i read a lot of those articles before posting this thread. My client is asking me to write an article about buying and selling world of warcraft accounts, which is not like a normal press release. Usually press releases are informative, but he wants an article that is a bit salsy.

---------Alright problem solved. Found some samples to work with. ------------