Please advise this way whether is valid for blog writing?

Hi,BHW mate,
Consult SEO experts for this question. Typically, a B2B products website gains traffic by writing blogs, and you will find that traffic is mainly concentrated on the blog pages, rather than your product pages. Is it possible for me to write a large number of related blogs on product pages? Then the traffic will be at product pages? Is it a good way? Anybody had a try?
Thank you in advance

Not recommended, because purchasing needs are different

zaizaizai said:

Not recommended, because purchasing needs are different

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Thanks your advice. But I cannot understand from which perspective you are explaining this viewpoint. My understanding is that when a visitor visits my product page or blog page, he/she can only access the product information on that page (whether in retail or wholesale business). Different purchasing needs should be obtained from different websites ( eg. top 20 sites) and not concentrated on a single website.

you can write about anything you want, but if you'll write product reviews you need to go through the hoops that google puts in front of you (EEAT and live recording yourself using the product mostly), which is a PITA for most people, and which is why they choose to go the blogging route instead.

Probably the easiest solution is to keep publishing blog posts on informational keywords and then redirect the readers to your store. This strategy has been working for years...

If you don't want to bother with blog you can try to rank the product pages directly, but this is harder IMO as it requires a strong domain and lots of content on the product pages themselves...

tazarbm said:

you can write about anything you want, but if you'll write product reviews you need to go through the hoops that google puts in front of you (EEAT and live recording yourself using the product mostly), which is a PITA for most people, and which is why they choose to go the blogging route instead.

Probably the easiest solution is to keep publishing blog posts on informational keywords and then redirect the readers to your store. This strategy has been working for years...

If you don't want to bother with blog you can try to rank the product pages directly, but this is harder IMO as it requires a strong domain and lots of content on the product pages themselves...

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Thank you for your professional advice, but what I want to say is that I am not writing related product reviews, but rather writing related product information articles on this page ( like what, how, why, gude....).My plan is to list the titles together as a H2 section content. If visitors are interested in some titles, they can click on the title to enter the related article. Is it better than a separate blog page?

Simply put, this page consists of a product description section and an article section (with over 20 articles). The article is hidden and only displays a list of titles. Only when the title is clicked will the article be displayed.

zaizaizai said:

Not recommended, because purchasing needs are different

Click to expand...

Simply put, this page consists of a product description section and an article section (with over 20 articles). The article is hidden and only displays a list of titles. Only when the title is clicked will the article be displayed. Is this kind of operation better than writing a separate blog?

sddsdaniel said:

but rather writing related product information articles on this page ( like what, how, why, gude....)

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Yes, This is good. You should do this to gain traffic for your site and interlink your products with your blogs.

And try to do keyword research before writing any content.

sddsdaniel said:

but rather writing related product information articles on this page ( like what, how, why, gude....)

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from what I know the word "guide" falls under the product review category, so google will consider the guide as being a product review.

sddsdaniel said:

My plan is to list the titles together as a H2 section content. If visitors are interested in some titles, they can click on the title to enter the related article. Is it better than a separate blog page?

Click to expand...

I guess it will work... The point is that you need informational content so you can optimize it for your desired keywords so you can (hopefully) get some traffic. Whether the informational content will be called "blog post" or "article" it doesn't matter, all that matters is that you have it available somewhere where google can find and rank it

sddsdaniel said:

Simply put, this page consists of a product description section and an article section (with over 20 articles). The article is hidden and only displays a list of titles. Only when the title is clicked will the article be displayed.

Click to expand...

when you say "hidden" I assume you mean it will be hidden from visitors, otherwise - if you hide it from google - I don't think you'll get organic traffic

Anyway, it will still work as long as the content can rank and bring you organic traffic, that's the whole point of having it...

Certainly, you can try to increase traffic to your product pages by creating relevant and engaging content around them