I just sort of stumbled upon this this morning, I wasn't trying to rank for this long-tail and was nowhere to be seen previously. My FAQ page was getting a bit big so I listed all the questions at the top, linking to anchor points further down the page. It was all done to make it easier for users - not with SEO in mind. To my surprise I'm now number one, two or three for almost all of the FAQ's. As in the (heavily smudged) pic above, google lists the page and then has a "jump to" link to the anchor point. It won't change my bottom line by much but maybe someone out there can use it . This page has zero inbound links (from me anyway). I don't know if you wordpressers out there can use this, as my site is html/asp and also, PR flows very very well through my site. I can't really use this much for myself, so haven't experimented or tested further. just sharing this discovery for anyone who may find a use for it.