Pinterest Ads Still the Most Underrated Traffic Source?

Been testing Pinterest Ads lately, and I’m honestly surprised how good the traffic quality is. CPMs are low, users have real buying intent, and visuals matter way more than copy.

A few quick takeaways:

Retargeting on Pinterest works great once your pixel learns.

Video pins and carousel ads seem to get cheaper clicks.

It takes time to optimize not as plug-and-play as Meta.


Curious what niches or ad formats are working best for you? Anyone scaling Pinterest profitably right now?

It’s slower to optimize than Meta, but once it clicks, ROI is way better.

Yes, pinterest ads still works well. cheap clicks, good traffic - just make sure your visuals are strong and give it time to learn.

Totally agree Pinterest traffic converts way better than people expect.

Pinterest ads are still undervalued, with low CPM, high-intent traffic, video and carousel pins performing best.