Pinterest Account drop 90% in one day.

In March of this year, I gradually started three Pinterest accounts (each corresponding to a different website), all of which are in Pinterest-friendly niches.

The pins are all high-quality and originally created by VAs, without using any AI, and the login environments were kept isolated. Starting in August, these accounts saw a significant boost, reaching an average of 50k-90k impressions per day （per account）.

However, since September 18, these accounts have gradually lost 90% of their impressions within a day.

I contacted customer support, but they seem to respond like bots, saying that there are no restrictions on my account and that this is just normal fluctuation. In my view, losing 90% of impressions in a single day is definitely not a normal seasonal fluctuation.

Has anyone experienced a similar issue? Thank you.

Max2050 said:

In March of this year, I gradually started three Pinterest accounts (each corresponding to a different website), all of which are in Pinterest-friendly niches.

The pins are all high-quality and originally created by VAs, without using any AI, and the login environments were kept isolated. Starting in August, these accounts saw a significant boost, reaching an average of 50k-90k impressions per day （per account）.

However, since September 18, these accounts have gradually lost 90% of their impressions within a day.

I contacted customer support, but they seem to respond like bots, saying that there are no restrictions on my account and that this is just normal fluctuation. In my view, losing 90% of impressions in a single day is definitely not a normal seasonal fluctuation.

Has anyone experienced a similar issue? Thank you.
View attachment 381188

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Sadly, it is 'normal' for Pinterest to wipe your traffic overnight.
I noticed Pinterest has made some changes on how accounts on certain niches get impression. I noticed on some niches only plain images get impressions while others text overlays get impressions but most are plain images. What kind of pins do you share? Plain images or text overlays(images with texts on them)?

If you don't mind what niche?

This could be the issue your account is facing at the moment.


The past few months after I grew some of my accounts to several hundreds of thousands of impressions to millions on others, I have struggle to get outbound clicks. In fact, I get about the same daily impressions as you were, on these accounts but none is getting even 10 daily clicks.

Interesting, I'm building a CTR for agencies right now, I would like to see if the click through rate might work for Pinterest accounts like yours, if you are interested on running a test it's obviously free of charge feel free to DM me.

HenryObi said:

Sadly, it is 'normal' for Pinterest to wipe your traffic overnight.
I noticed Pinterest has made some changes on how accounts on certain niches get impression. I noticed on some niches only plain images get impressions while others text overlays get impressions but most are plain images. What kind of pins do you share? Plain images or text overlays(images with texts on them)?

If you don't mind what niche?

This could be the issue your account is facing at the moment.


The past few months after I grew some of my accounts to several hundreds of thousands of impressions to millions on others, I have struggle to get outbound clicks. In fact, I get about the same daily impressions as you were, on these accounts but none is getting even 10 daily clicks.

Click to expand...

This account is in the fashion niche and uses pure text images. I don't believe the issue lies with the niche, as I have another account in the same niche that consistently gets over 1,500 clicks daily.

I suspect that my account may have grown too quickly, and perhaps Pinterest doesn't want new accounts to scale up too fast. It seems that my pinning strategy might have pushed me beyond their sandbox limits, as my account grew to nearly 100,000 impressions per day in just three months.

Now, it appears that Pinterest's algorithm has deindexed my previous pins, as most of my remaining impressions are coming from "other pins." Everything seems to have to start over until the account's authority can support the impressions it has gained.

Max2050 said:

This account is in the fashion niche and uses pure text images. I don't believe the issue lies with the niche, as I have another account in the same niche that consistently gets over 1,500 clicks daily.

I suspect that my account may have grown too quickly, and perhaps Pinterest doesn't want new accounts to scale up too fast. It seems that my pinning strategy might have pushed me beyond their sandbox limits, as my account grew to nearly 100,000 impressions per day in just three months.

Now, it appears that Pinterest's algorithm has deindexed my previous pins, as most of my remaining impressions are coming from "other pins." Everything seems to have to start over until the account's authority can support the impressions it has gained.

Click to expand...

You may be right, but what I'll recommend is that you don't stop pinning. Things may return to normal.

Max2050 said:

This account is in the fashion niche and uses pure text images. I don't believe the issue lies with the niche, as I have another account in the same niche that consistently gets over 1,500 clicks daily.

I suspect that my account may have grown too quickly, and perhaps Pinterest doesn't want new accounts to scale up too fast. It seems that my pinning strategy might have pushed me beyond their sandbox limits, as my account grew to nearly 100,000 impressions per day in just three months.

Now, it appears that Pinterest's algorithm has deindexed my previous pins, as most of my remaining impressions are coming from "other pins." Everything seems to have to start over until the account's authority can support the impressions it has gained.

Click to expand...

Yes growing too quickly seems to be an issue for Pinterest.

Make sure your boards are fully optimized and keywords are up to date.

Looks like Pinterest rolled out an update or algo tweak around that date seeing the same sudden drop on a few of my accounts too.