PIN-UP Partners – direct advertiser and affiliate program of the PIN-UP iGaming products | 10+ GEOS | CPA up to $200 | Revshare up to 50%

PIN-UP Partners is a leading affiliate program and a direct advertiser of an iGaming product.

Affiliates can choose the model that best fits their traffic and goals: CPA up to $200, RevShare up to 50%, or Hybrid. Operating since 2016, the program has built a reputation as a reliable choice for over 25,000 affiliates worldwide. Today, the program accepts traffic from 10+ GEOs and provides a complete infrastructure for launching and scaling campaigns: localized landing pages, ready-made creatives, and local payment solutions for each region. PIN-UP Partners can also create unique creatives upon request, tailoring them to specific needs.

One of the key advantages of working with PIN-UP Partners is its transparent RevShare calculation formula. Affiliates receive exactly the figures displayed in their dashboard, with no hidden fees or conditions. The program also gives affiliates access to exclusive PIN-UP Partners events, custom gifts, and limited-edition merchandise.
Affiliate Signup →

Additionally, affiliates benefit from a proprietary analytics dashboard — a comprehensive CRM system that collects statistics in real-time. Since there are no intermediaries between the webmaster and the product, the data is always accurate and up to date. This enables affiliates to make quick, informed decisions.

The PIN-UP Partners platform also features the AffShop loyalty program. Affiliates earn Pincoins — the platform’s internal currency — for bringing in traffic and completing various quests. Accumulated rewards can be exchanged for valuable and prestigious prizes in the AffShop showcase: from branded gadgets to trips and even cars.

PIN-UP Partners’ products are known worldwide and have earned strong recognition from players. This means affiliates don’t need to spend extra budgets on costly warm-up campaigns — they work directly with a loyal audience. The affiliate’s role is not to promote a product from scratch, but to highlight a proven, high-converting brand with a strong reputation.

Why work with PIN-UP Partners

• 10+ GEOs with high-quality localization and convenient payment options
• Competitive rates: CPA up to $200 and RevShare up to 50%
• Transparent RevShare formula with no hidden fees
• Professional support from experienced account managers
• Proprietary analytics dashboard with accurate, real-time data
• Strong brand recognition and player trust
• AffShop loyalty program with premium rewards
• Access to invite-only PIN-UP Partners events, merch, and custom gifts

Join PIN-UP Partners today to maximize your traffic potential.

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I have signed up for the program. Looking forward to talking to the manager. Every time I visited the Affiliate world conferences I was amazed by the Pin-UP booth they always shines everywhere. Looking forward to the partnership.

JessiPinkme said:

I have signed up for the program. Looking forward to talking to the manager. Every time I visited the Affiliate world conferences I was amazed by the Pin-UP booth they always shines everywhere. Looking forward to the partnership.

Click to expand...

Thanks @JessiPinkme

We’re going to Affiliate World Bangkok and also SiGMA Europe. Are you planning to attend SiGMA? We’re organizing a big side event and would love to see you there! If you’re interested, I can share an invite with you.

The PIN-UP Partners affiliate program promotes iGaming products with flexible models like CPA (up to $200) and RevShare (up to 50%). It supports 10+ GEOs and offers direct advertiser relationships for better payouts. Affiliates can benefit from real-time stats, promo materials, and dedicated manager support — making it appealing for both experienced and new marketers in the gambling niche.

stevemarkovick said:

The PIN-UP Partners affiliate program promotes iGaming products with flexible models like CPA (up to $200) and RevShare (up to 50%). It supports 10+ GEOs and offers direct advertiser relationships for better payouts. Affiliates can benefit from real-time stats, promo materials, and dedicated manager support — making it appealing for both experienced and new marketers in the gambling niche.

Click to expand...

LATAM for Affiliate Marketing in 2025: Top GEOs, Proven Sources, and Winning Approaches from PIN-UP Partners​

When affiliates talk about where the real growth is happening, LATAM is always on the list. With more than 669 million people and around 80% internet penetration, the region combines huge scale with an audience that loves to play. Traffic costs are still lower than in Tier-1, and iGaming is steadily gaining traction.

To succeed here, you’ll need more than just traffic. First, work with a trusted partner and a brand players actually recognize. Second, focus on strategies and funnels that have been tested and are actual. And third, always keep two perspectives in mind: what generally works across LATAM, and what specifically works in each country.

In this guide, PIN-UP Partners breaks down everything you need to know: the region’s top GEOs, proven traffic sources, and funnel strategies that actually bring results. By the end, you’ll have a clear picture of where to start, how to optimize, and how to scale profitably.

​

Why Mexico, Chile, and Ecuador are the top GEOs in LATAM​

Mexico, Chile, and Ecuador didn’t become LATAM’s top GEOs by chance. The region as a whole has all the right ingredients for iGaming growth: a young, active population, strong internet penetration, and an increasing appetite for gambling and sports betting. Within this context, these three countries stand out by delivering stable conversion rates and showing steady momentum in the iGaming segment.

Mexico impresses with its scale — a huge audience and a burning passion for betting make it possible to work confidently with large volumes of traffic. Chile brings something different to the table: a more affluent audience that places high trust in recognizable brands, which directly translates into better traffic quality and stronger retention. Ecuador may be smaller in size, but it more than compensates with low competition and rapidly growing interest in gambling.

Together, these factors make Mexico, Chile, and Ecuador the most attractive entry points for affiliates in 2025. They offer affordable traffic, predictable results, and plenty of room to scale. In the next sections, we’ll take a closer look at each GEO.

Mexico​

Mexico stands out among other GEOs in Latin America for both scale and audience engagement. With a population of over 131 million mostly living in large cities, the country is highly digitalized, and attitudes toward gambling and betting are generally positive. Mexicans play their favorite slots/crash games and bet on sports tournaments with real passion driven by that famously fiery mentality.

Economy. The average monthly income is around $630. Offers with a low entry threshold and modest deposits (100–300 pesos or about $5.5–16) tend to perform best. At the same time, players value trust and stability, so transparent bonus terms and a straightforward payout system significantly increase the chances of repeat deposits.

Traffic. Mexico is a mobile-first market, with more than 86.51% of users accessing via Android devices. The most popular social platforms are Facebook (93M users), TikTok (85.4M), and YouTube (83.6M), all of which provide broad reach and strong engagement.

Attitude toward iGaming. Gambling is legal here and seen as a form of entertainment. The undisputed leader is betting, especially on football. The national Liga MX, big clubs like Club América and Chivas, and international tournaments consistently pull in huge, dedicated audiences. As for casino games, slots and crash titles dominate. One of the biggest local hits is Balloon, which has become a LATAM favorite in general. For affiliates planning to test crash approaches, Balloon is the ideal starting point.

Chile​

Chile is another promising GEO with a solvent audience and near-total digitalization. The market is on the verge of full online gambling regulation, which makes it crucial to start shaping “white-hat” approaches right now.

Economy. Income levels are higher than the LATAM average: in 2025, it’s around $700–1000. This allows room to test slightly higher FDs, but the offer needs to be sweetened with strong bonuses, cashback, and other perks that resonate with players. As in other GEOs, users are very sensitive to clear payout processes and transparent terms.

Traffic. Internet penetration in Chile is incredibly high (≈94%), and the audience is primarily mobile-first. The most popular social media are Instagram, Facebook and YouTube. Video formats and UGC in social media work best here, consistently delivering results. To avoid losing traffic, landing pages should be lightweight and load quickly on smartphones.

Attitude toward iGaming. Online casinos are still officially banned, but regulation is on the horizon: in 2025, the Chilean Senate approved a bill on gambling and betting regulation in its first reading, and adjustments to the framework are now underway. Advertising rules remain strict (restrictions on sponsorships and promos), so the only safe option is white-hat creatives, local-language messaging, and a strong focus on trust (reliable providers and transparent bonuses).

Ecuador​

Ecuador is one of the newest and most promising Tier-3 GEOs in Latin America. Competition here is still low, and traffic costs remain cheap, making the market especially appealing for affiliates.

Economy. Ecuador has a powerful advantage that Mexico and Chile don’t: stability. Thanks to the country’s dollarized economy, there’s no risk of sudden currency swings. Payment systems are predictable, and both players and affiliates can easily deposit and withdraw in USD.

Traffic. Virtually all internet traffic comes from mobile. The top platforms are TikTok (12.66M users), Facebook (12.5M users), and YouTube (11.7M users), which boast exceptionally high engagement rates. That’s why PIN-UP Partners recommend starting with these sources right away.

Attitude toward iGaming. In Ecuador, players have fully embraced online gambling ever since land-based casinos were shut down back in 2011. With no offline options, digital platforms became the main stage, and that’s where the action still is. Casino traffic here converts especially well on slots and crash games like Aviator, Balloon, and Sweet Bonanza, since locals love high-volatility mechanics and quick rewards. On the betting side, it’s all about football: the national team, Copa América, and top clubs like Barcelona SC, Emelec, and LDU Quito drive the bulk of sportsbook activity.

Top converting traffic sources and approaches​

The key to stable results in LATAM (specifically for Mexico, Chile and Ecuador) lies in choosing the right traffic source and building funnels adapted to local conditions.

The most effective traffic channels here are PPC, ASO, SEO, in-app, and influencer marketing. Facebook and Instagram, combined with UAC, deliver fast reach and flexible campaign settings. ASO brings in steady organic flows through branded and long-tail searches in the stores (with the main focus on Google Play, since Android dominates here). SEO with local domains remains a viable strategy, especially in countries where the industry is moving toward regulation. In-app traffic allows you to target already engaged users, while partnerships with local bloggers and streamers on YouTube or TikTok bring a high level of trust to the product.

Still, the FB + WebView/PWA bundle remains the go-to approach for most affiliates in those GEOs. It meets the core requirement: a light, fast funnel. Since most users go online from mid-range Android smartphones and often deal with unstable connections, every second of loading time matters. A pre-lander should weigh no more than 300–400 KB and open in one to two seconds. The WebView or PWA itself must stay lightweight (up to 1 MB) with an LCP under 2.5 seconds. Registration and the first deposit should take no more than a minute; any delays can cost up to 20% of users at each stage.

The golden rule for the region: the fewer steps and the clearer the local cues, the higher the CR. In practice, that means 20–30% of users complete registration → first deposit of $10–20. After that, LTV takes over, but it’s the short, simple funnel that determines whether a campaign hits profit right from the start.

Creatives and triggers are built on emotions and local symbols. Football, national pride, and holidays are evergreen themes in these countries. Bold visuals, large bonus figures, and UGC-style formats on TikTok and Facebook consistently generate strong engagement.




Slots, crash games, and live titles are the most in-demand across the region. Among the top performers are Fortune Gems 2 and Coin Volcano from JILI Games, Balloon from SmartSoft Gaming, and Aviator from Spribe.



In betting, football remains the key driver, but basketball and tennis are also popular while in Mexico, baseball deserves special attention as well.







There are also cultural nuances to consider. In Mexico, football clubs and Día de los Muertos resonate well, but the yellow color and even cat imagery are best avoided. In Ecuador, bonus mechanics and adapting to the local dialect, including slang, work especially well. Players in Chile tend to be more conservative, so the focus should be on trust and slots that are already popular with the audience.

Communication needs to feel native. The local dialect makes a difference: in Mexico, use “tragamonedas” for slots instead of “máquinas de azar” (using it makes you stick out as a non-local). In Ecuador, casual phrases like “gana billete” work better than the stiff “gana dinero.” In Chile, the audience is more serious, so the copy should be cleaner and avoid excessive clickbait.

The region also has its taboos. Across these GEOs, formal Spanish or worse, poor translation should never be used. Overpromising is equally dangerous: mislead players once, and they won’t come back. Mexico adds its own cultural restrictions (yellow color, cats), while Chile enforces strict advertising rules, where a white-hat approach is the only way for affiliates to survive and thrive.

Why drive traffic to LATAM with PIN-UP Partners?​

As we mentioned at the very beginning, it’s crucial to work only with a trusted partner and a product the audience already recognizes. That’s exactly why we’ve outlined a few key reasons to start your partnership with PIN-UP Partners.

• Ready-made infrastructure for Mexico, Chile and Ecuador. No need to figure out local payment systems or support on your own: everything is already tested, analyzed, and set up. For example, if a player from Mexico makes a deposit through SPEI, the payment will go through smoothly.
• Up-to-date campaign data. You’ll get access to a convenient dashboard (in your personal account at the PIN-UP Partners platform) with everything in one place: campaign stats, player metrics, financial reporting—all the data you need to optimize quickly and stay in control.
• Exclusive retention funnels. PIN-UP Partners uses proven mechanics in its iGaming product to keep players coming back, making the brand their first choice among online entertainment providers. Once a user deposits, they receive personalized offers and promotions that drive return visits. The program carefully segments audiences and tailors approaches to each group.
• Personal manager and support. You’ll have a dedicated manager who understands the nuances of working with the traffic in these GEOs. Need to test a new Facebook creative fast? Your manager will suggest a ready-made option or advise against it and point you to a strategy that saves both time and money.
• Fast cap approvals. When your campaign is converting and you hit the daily or monthly cap, you don’t want to sit around waiting. With PIN-UP Partners, limit increases are approved quickly, so you can keep scaling traffic and monetizing momentum without losing budget.
• Exclusive + localized landing pages and creatives. The affiliate program provides ready-to-use materials in Spanish, adapted specifically for Mexico, Chile, or Ecuador. No need to hunt for translators, wrestle with localization, or risk costly mistakes.
• The loyalty program AffShop. It rewards affiliates not only with standard payouts but also with PinCoins, the program’s internal currency. You earn PinCoins for traffic, quests, and challenges, and then exchange them for valuable rewards from gift certificates and trips to branded clothing and exclusive merch.

Across Latin America, PIN-UP Partners works on CPA, RevShare, and Hybrid models. CPA payouts range from $20–30, depending on traffic source and terms, while crash-game approaches start at $15. For details on other models, just reach out to the PIN-UP Partners team.

How to Start Driving Traffic in LATAM?​

In 2025, LATAM remains one of the most promising regions for affiliate marketing in the iGaming vertical. Mexico, Chile, and Ecuador stand out in particular, with cheap traffic and an audience that’s both eager and highly engaged. Be sure to test these GEOs. We’re confident the CRs will impress you!

And if you want to launch fast with ready-to-go setups, head over to our Telegram bot. You’ll get instant access to a personalized LATAM strategy from PIN-UP Partners.

PIN-UP Partners at SiGMA Central Europe: 10+ GEOs, AffShop, and an Exclusive Party

From November 4 to 6, Rome will host SiGMA Central Europe, one of the largest iGaming conferences of the year. And PIN-UP Partners — a leading affiliate program and direct advertiser — invites all guests to visit their double stand 1055G–1056G, ready to share top partnership opportunities and real hands-on expertise.

Booth 1055G — PIN-UP Partners

At booth 1055G, the PIN-UP Partners traffic experts will be breaking down fresh insights and helping affiliates discover new ways to boost their profits. Visitors can discuss proven traffic approaches, review real case studies, and negotiate personalized deals. Flexible models are available: CPA up to $200, RevShare up to 50%, and Hybrid. To top it off, there will be a mini-bar and limited-edition merch with the motto Money is not a problem.

Booth 1056G — AffShop

Right next door, at booth 1056G, you’ll find AffShop — PIN-UP Partners’ loyalty program. Affiliates will get a chance to check out the rewards showcase and learn how to earn Pincoins for their traffic and quest completions, which can then be exchanged for premium prizes and gadgets. Also, there will be some activities, where guests can get rewards.

THE PIN-UP CODE Party

On the opening day, PIN-UP Partners will host THE PIN-UP CODE, the most anticipated side event of the conference. A full announcement will be shared on the PIN-UP Partners social channels — make sure you follow so you don’t miss it.

With so many guests expected, it’s best to book your meeting with the PIN-UP Partners team and secure your spot at the party in advance via the official website.

PIN-UP Partners Announces THE PIN-UP CODE: An Exclusive Party with Benny Benassi at SiGMA Central Europe in Rome



PIN-UP Partners, a leading affiliate program and direct advertiser in the iGaming industry, announces its exclusive event, THE PIN-UP CODE. The party will be the main side event of the SiGMA Central Europe conference and will take place on November 4th at the historic Roman palace, Palazzo Brancaccio.
The event will bring together top partners, influencers, and friends of the brand to immerse them in a unique atmosphere where first-class networking, music, and the drive of PIN-UP Partners merge into one. The main intrigue of the evening will be cracking “the code” of PIN-UP Partners.
The musical headliner for the evening is the legendary Grammy award-winning artist of the global electronic scene, BENNY BENASSI. His set will be the culmination of the night, with strong support from five other DJs creating the perfect vibe.
In addition to the music, guests will experience a full immersion into an atmosphere of mystery and revelation through immersive theatrical performances and an art gallery of bold desires. For comfortable relaxation and productive networking, there will be unlimited bars with signature cocktails, a spacious hookah lounge, and private VIP lounges.

Event details:

• Date: November 4, 2025
• Time: 9:00 PM
• Venue: Palazzo Brancaccio, Rome
• Dress сode (optional): Midnight Magic — mysterious evening attire.

Want to get into the party? Submit your application via the link. Registration is open until November 3rd, inclusive.
Crack the secret PIN-UP Partners code and get inspired by the atmosphere of majestic Rome in a bold tandem with the iGaming industry.

23K FTDs and +40% ROI: profitable Mexico campaign with PIN-UP Partners
Mexico is one of the most interesting yet challenging markets in LATAM. Those who’ve tried to drive traffic there know: on one hand, it offers cheap traffic and highly motivated players eager to deposit. On the other hand, rising competition and unique local behavior can easily break your usual funnels, while user retention requires a completely different approach.

At PIN-UP Partners, we’ve been helping teams and solo affiliates around the world earn consistently and scale their traffic for over 9 years. During this time, we’ve seen hundreds of successful cases, and it’s always a pleasure to share fresh partner results.

One of them is a recent campaign in Mexico from one of our partners — an NDA team that chose to remain anonymous but allowed us to share the numbers and a few useful insights. Below, we’ll break down how they managed to bring in 23,000 FTDs and achieve a +40% ROI, what strategies they used, and which decisions turned out to be crucial.

Initial data and setup​

The team worked under a CPA model with an individual rate, driving traffic to our gambling offer — a PIN-UP iGaming product with strong brand recognition and high player trust across LATAM. The solid brand trust provided a clear advantage from the very beginning, as our
product converts exceptionally well, reducing the need for pre-warming and helping campaigns reach profitability faster.

The traffic source was a Facebook in combo with PWA (Progressive Web App), and for a good reason:

• Facebook remains the #1 social network in Mexico, with over 93 million users.
• PWA helps bypass Facebook’s ad restrictions, simplifies the app installation process, and reduces churn on low-end devices.

The campaign period ran from June 1 to August 31, 2025.

For each funnel, the team created separate pixels, ad accounts, and fan pages to stay independent from a single Business Manager and minimize the risk of account bans cascading across the system.

For analytics, they used our PIN-UP Partners dashboard with detailed statistics to track deposit dynamics and LTV. The data synchronized daily, allowing the team to quickly respond to trends and reallocate budgets between ad sets and campaign funnels in real time.

Campaign settings, budgets, testing, and scaling​

When it came to launching campaigns, the team started with broad targeting — no interests, only mobile devices on Android 9+, excluding tablets. Their experience showed that while detailed targeting can slightly improve traffic quality, it also increases lead cost by 20–40%.

Placements were selected manually: Facebook and Instagram (feeds and stories). The logic was straightforward, just to focus on placements where users are most likely to complete registration.

In terms of budgeting, during the testing phase the team used the x3 rule (spending up to three times the payout per creative). The first month broke even, but this phase proved crucial: it revealed clear winning segments and approaches, while underperforming hypotheses could be confidently dropped.

Next came gradual optimization and scaling. The team identified “winning” combinations, fine-tuned the details, and increased budgets progressively (x2–x3) while monitoring ROI stability. They simultaneously narrowed targeting to audiences that delivered consistent conversions and positive returns. As the partners themselves noted:

“We’re not interested in funnels that bring profit but can’t scale. The goal isn’t just to hit ROI once; it’s to maintain it as budgets grow. When a funnel is stable, scaling happens smoothly without price spikes, and that’s what brings real results.”

This systematic approach allowed the team to keep ROI steady while scaling volumes and to build a clear picture of the entire campaign cycle.

PWAs and creatives: turning the setup into a working funnel​

Campaigns and settings are one thing, but every media buyer knows this truth: if the creative doesn’t hit and the PWA funnel doesn’t retain — there’s NO profit.

The team understood that perfectly, so all their work revolved around testing ideas. Each PWA followed a simple, time-tested formula: clean design, short copy, and strong social proof. On screen, users saw real names, comments, and testimonials. In Mexico, players respond not to grand promises or polished ads, but to what feels authentic, like a friend’s recommendation. That’s why this formula worked, still works, and will keep working.

The team tested different hypotheses. Some PWAs emphasized welcome bonuses and fast registration, while others focused on popular classic slots like Oink Oink Oink, Mega Fire Blaze: 3 Wizards, and Buffalo Blitz from PlayTech, among others.

They didn’t stop at one winning funnel. Throughout the campaign, they constantly refreshed and refined their PWAs, testing micro changes (CTA color and copy variations, block order, review placement, and phrasing sequence).

Special attention was given to localization, a crucial element in any traffic campaign. All content was translated into Mexican Spanish, with local slang and cultural nuances. The interfaces featured logos of OXXO and SPEI (Mexico’s most popular payment systems). These details made the product feel like something created by a local amigo, not just another international offer with generic promises.

Now, let’s talk about creatives. The team started with a wide pool of concepts: videos and static formats in 1:1, 4:5, and 9:16 ratios. Since most of the Mexican audience is mobile-first, vertical videos performed best, though square formats still worked great in feeds.

The main focus wasn’t on flashy visuals but on authentic and relatable presentation. Most successful creatives looked simple: clear calls to action, familiar symbols, and genuine emotions. This style (light, believable, almost “homely”) works best for the mass audience in Mexico. Visual overload, complex ideas, or abstract concepts, on the other hand, only decrease engagement.

Creative ideas came from multiple sources: spy tools, PIN-UP Partners’ internal analytics, successful cases in other GEOs, and local trends) from sports events and holidays to viral topics on TikTok and YouTube). Additionally, we provided the team with our ready-made creatives and landings, examples of which you can see below.



And that’s just a small sample. PIN-UP Partners can prepare custom landing pages with full localization by native speakers for any GEO on request.

Key insights on player behavior​

Once the funnels stabilized and the campaigns turned profitable, the team moved to the next level — analyzing player behavior. At PIN-UP Partners, we always emphasize that in GEOs like Mexico, understanding how players behave is what ultimately determines the profit.

The team dug deep into the data, looking for behavioral patterns that truly affected ROI, and here’s what they found.



First of all, conversion rates turned out to depend strongly on the time of day. The highest engagement came between 6 p.m. and 11 p.m. local time. During those hours, users were more likely to move from ads to PWA, register faster, and reach their first deposit. This became the campaign’s prime time. After optimizing around these hours, ROI increased by about 8%, while FTD per thousand clicks grew by nearly 10%.

Secondly, demographics also played a key role. The bulk of traffic and the most stable retention came from men aged 25–35 — the core audience most likely to engage with the product and deposit without lengthy warming. They also showed the highest LTV compared to other age groups.

Meanwhile, female audiences responded more actively to creatives (CTR was 15% higher) but converted to FTDs much less frequently. Behavioral analysis revealed that women clicked more on emotionally driven visuals — for example, messages like “Luck is on your side today” or “Only for new players”. However, their motivation to play further down the funnel dropped significantly. Based on these findings, the team shifted focus toward the male segment while keeping female campaigns in smaller volumes — for retargeting and additional testing.

Importantly, the team tracked not only deposits but also player quality after FTD. According to our partners’ data, NetDep (net deposits) and ARPU (average revenue per user) remained consistently high even as campaigns scaled.

This close attention to user behavior allowed the team to maintain stable ROI and avoid the common trap where increasing budget leads to more volume but lower quality. In this case, behavioral analytics became the core of the entire strategy, guiding decisions on creatives/landing pages, scheduling, and audience segmentation.

The results of this case​

The three-month campaign in Mexico proved not only profitable but also showed that with the right setup and systematic approach, the Mexican GEO can deliver solid results, especially when working with PIN-UP Partners.

Between June 1 and August 31, 2025, the team achieved:

• Total spend: $536,393.59
• FTDs: 23,774
• Team profit: $749 998 (of which $213 604 was net profit)
• ROI: +40%

Yes, the first month broke even, but that’s exactly what allowed the team to build a working system, fine-tune their funnels, and achieve stable, predictable growth without lead price spikes or sudden drops. Once optimized and scaled, ROI remained steady, and traffic quality held strong even as volumes increased.

This case clearly demonstrates that Mexico is a GEO with real long-term potential, provided you understand the market, test systematically, analyze your data, and work with a strong brand.

If you also want to test, scale, and profit at this level, now’s the perfect time to join PIN-UP Partners — the leading affiliate program and direct advertiser in the iGaming industry.

Oleksandr Hloza, PIN-UP Partners, “In this market, the winner is not the one who simply reacts, but the one who acts proactively.”​

How to survive in an affiliate marketing landscape where competition grows every single day? In a new interview Oleksandr Hloza, Team Lead Affiliate at PIN-UP Partners, talks about the market’s biggest challenges, the issues affiliates are facing, and how the team helps partners not only stay profitable but also scale.


Let’s start with the big picture. Today, many affiliates say the market is becoming more complicated: competition is rising, and finding a working approach is getting harder. As a direct advertiser and affiliate program, do you feel this shift yourselves? What are the biggest challenges affiliates face right now?

Like everyone else on the market, we see changes happening on the affiliates' side. The simplest example: if there’s a wave of account bans in the traffic sources, or Google makes adjustments on its side, it instantly affects several directions at once: whether it’s ASO, SEO, or networks generating traffic through those channels. All of this impacts both volume and traffic quality.

Of course, a lot depends on the specific traffic source an affiliate works with. But overall, the situation comes down to one key metric: the cost of launch and its payback, meaning the ROI at which the affiliate’s unit economics hold together. This applies to paid traffic from major sources, where work often turns into a “battle” with the system (directly affecting launch costs), as well as to partners’ own traffic-generation projects.


Competition in affiliate marketing is brutal right now. What would you say are the biggest challenges from your side, and how do they influence your work with affiliates?

Competition is happening not only among affiliates, but also among those who want to buy traffic. For us, the main challenge, and at the same time our key mission, is to ensure affiliates have the highest possible percentage of successful launches and to build a system that minimizes losses across the entire path of the traffic flow.

Working with partners, we offer a wide range of opportunities: from the classic CPA model to compensated tests, as well as support with creatives and other tools — all of that has already become a basic standard.

But we also understand that our role goes beyond operating strictly within our own business model. We aim to integrate processes deeper for all sides: not only collaborating at the level of traffic buying, but working with the product itself, refining it according to the specifics of each source and each partner’s bundle. That’s where we see a true growth point and real mutual reinforcement.


When funnels of bundles start “die,” it hits affiliates hard. What do you do to support partners in those moments?

We track key metrics and volumes daily. Our goal isn’t just to observe but to react in time to retain and grow traffic. If we spot a traffic drop, we’re the first to reach out to the affiliate: what happened, how can we help, what steps can we take together?

If conversion drops on our side, we involve the product team and look for a solution. If the problem affects the affiliate’s economics and the traffic is valuable for us, we’re ready to meet them halfway: discuss conditions, find compromises, and help keep their campaigns profitable.

We never look at traffic linearly. For us, it’s crucial to dig deeper: where it can be optimized, what can be strengthened in the funnel, and which directions can be expanded or relaunched. We don’t wait until a bundle fully “dies out.” If it’s still working, we do everything to extend its life. If it has already stopped bringing results, we switch quickly and offer the affiliate new hypotheses, different GEOs, or additional tests.

Because in this market, the winner isn’t the one who simply reacts; it’s the one who acts proactively.


You’re one of the few affiliate programs that openly acknowledge “certain challenges” when working with traffic. That kind of honesty is rare. Can you share what these challenges are and why you believe it’s important to discuss them openly with partners?

Everyone in this market understands perfectly well what they have to deal with: affiliates, product teams, and affiliate programs alike. So denying the obvious means not respecting your partner.

The challenges vary. Sometimes there are local nuances, like what’s happening now in India. In other countries, issues stem from payment systems or from the approaches affiliates and product teams use. All of this directly affects the funnel and ROI for everyone involved in the chain. And first of all, for the affiliate who’s generating the traffic. As a direct advertiser, we’re always interested in high-quality, stable volumes. As Tony Robbins would say, “Buy traffic that pays off, and don’t buy the traffic that doesn’t.” )

We also understand that there are situations where you need to adjust, recalculate something, or take on risks.

But that doesn’t mean turning a blind eye to a problem. If you don’t acknowledge it, it won’t disappear. And that’s the core logic: this is the only way to maintain trust and build long-term partnerships.

Working with large-scale traffic volumes​

Let’s move to the main topic: working with high traffic volumes. Everyone wants to get there, but not everyone understands what stands behind it. When an affiliate starts driving really big numbers, what’s the first thing that begins to “break”? Which metrics tend to drop most often?

When traffic starts to grow sharply, the first thing that suffers isn’t conversion; it’s payback. Meaning the model that predicts how users will behave and how quickly they will pay off. At this moment, everything becomes “fluid”: forecasts may lag, and analytics get blurred. And even if previous caps performed perfectly, a sudden spike in volume can be genuinely surprising and require a much deeper check on the product side.

A bit later, both Click2Reg and Reg2Dep may also drop. That’s a classic scaling effect, and one we’ve already learned to work with. But the truly painful part is the fluctuating payback forecast: it directly affects budgeting decisions and the entire user-retention strategy.


The key metrics for any affiliate are Click2Reg and Reg2Dep. Have you had experience improving these metrics, and by how much? What made it possible? Was it work with creatives, product-side optimization, or something else?

Yes, we’ve had such cases. For example, in one GEO, we managed to raise Reg2Dep from about 10% to 15%. It wasn’t “magic”. It was the result of systematic work from both sides.

On our side, we improved the product: simplified the registration flow and added more conversion-friendly payment options. On the webmaster’s side, there was work on creatives and funnel optimization. As a result, we achieved a synergistic effect: each individual step would have brought only a small uplift, but together they significantly improved the metrics.

For us, this is a clear indicator that success in affiliate marketing is built on partnership, when the product and the webmaster move in the same direction.


How do you distinguish a normal metrics drop caused by a sharp traffic increase from a real problem that requires immediate intervention? Do you have internal “red flags” or threshold values?

The first drop by itself isn’t always a problem. The key is to understand whether it’s a temporary fluctuation or the beginning of a systemic issue. We rely on a set of indicators:

• ARPU falls more than 30% below eCPA
• Reg2Dep drops below the average for this GEO and source
• The share of one-time depositors increases
• RD/FD ratio declines on day 1 and day 7
• A sharp and abnormal shift in the forecast (up or down)

But the point is not just noticing the “flag.” What matters is digging into the root cause: why exactly it happened and what steps we can take. That’s the only way to distinguish a temporary fluctuation from a real issue that requires immediate action.

Win-win strategy in action​

The case is great, but let’s talk about a systematic approach. Let’s imagine one of your affiliates stops getting payback on their traffic. What’s your standard action plan? What interesting solutions do you use?

We have a clear algorithm. First, we check the key indicators:

• ARPU vs eCPA — how much it dropped and in which segments;
• cohort behavior — whether there’s a failure at a specific stage;
• product side — whether anything changed on our end (bonuses, flow, payment methods, etc.).

In parallel, we discuss with the affiliate what may have changed on his side.

Then we gather all the information into one pool and look for solutions across different directions, from product optimization to adjusting user communication. Sometimes it gets very granular: for example, how many calls or SMS attempts are needed to bring a player back.

What’s important is that we never rush in with “stop everything!” Our goal is to understand the cause and find improvement points, and not to shut things down at the first sign of a drop.


Many affiliates fear that if quality drops, their cap will be cut or the offer will be disabled. How do you work with this fear? How do you convince partners you’re on their side and invested in their earnings?

For us, it’s crucial to show that we truly are on the same side and that we share the same goal: keeping the ROI positive and scaling the affiliate’s revenue.

When performance drops happen, we don’t take the easiest route: cutting the cap or disabling the offer.

Instead, we start digging into the situation in detail: we analyze ARPU vs eCPA, cohort behavior, product-side changes, or shifts in traffic sources. In parallel, we discuss with the affiliate what might have changed on their side.

Based on this data, we look for solutions: we optimize the funnel, involve the product team, test other GEOs, or approaches. If the traffic is valuable, we’re ready to meet the affiliate halfway: discuss conditions, try compensation tests, or offer new hypotheses.

We don’t view traffic linearly, and we don’t act reactively. Our philosophy is to work proactively: to preserve and strengthen a bundle for as long as possible and only switch when necessary. This approach is what helps build trust and long-term relationships with affiliates.


How do you find the balance between a high eCPM for the affiliate and a strong LTV for your product?

It all comes down to analytics. We look at the entire business model: from tests and retention indicators to cohort behavior and what the product can do with those cohorts further down the line. Only this way can you build a real balance between high eCPM for the affiliate and long-term player value for the product.

Plans, Features & the Future​

What is the development and product team working on right now? What new features or optimizations can affiliates expect soon to make scaling large volumes easier and more profitable?

In the near future, our focus is on expanding our own API. This will allow teams and projects generating traffic through their own solutions to integrate with analytics more easily and quickly, collect data, and work with link generation, ultimately enabling smoother processes for various traffic-generating projects.

We’re also developing tools for automating traffic optimization: improved cohort reports, flexible tracking settings, and more convenient payment-handling flows. All of this is built to help affiliates scale more easily and increase profitability. In addition, we’re integrating an acquired service that will combine a full set of features for working with mobile traffic.


And the final question. Previously, PIN-UP Partners was part of the PIN-UP Global holding, but after the transformation, you became part of the RedCore business group. How is the affiliate program structured now within the new framework, and what has changed for the team and partners?

RedCore brought together strong brands from different niches under one structure, and now each company focuses on its own expertise, while staying connected with the rest. PIN-UP Partners remains an affiliate program with a focus on affiliate marketing, but now we have more opportunities: faster hypothesis testing, deeper analytics, and knowledge-sharing across the entire group.

Simply put, we’ve become part of a large group of companies where every team helps another move faster.

PIN-UP Partners explain what to test, taking into account the local specifics of this GEO.

Not long ago, we shared a successful case that clearly showed: Mexico remains one of the most profitable GEOs in LatAm if you work with the right traffic sources. A smart choice of source became one of the key factors behind the results, and our partner generated $213,604 in net profit and 23,774 FTDs in just three months of running campaigns ( full case via the link).

Our analytics team and in-house media buyers monitor the market on a daily basis. We have a clear understanding of which sources are working right now, and we pass these insights directly to our partners.

In this article, we walk you through the TOP-5 most effective traffic sources that bring real profit when running Mexico, and will stay strong well into 2026.

TOP-5 traffic sources for Mexico​

Quick spoiler: today we’re talking about Google Ads (UAC), SEO, Facebook, In-App, and ASO. These are the channels that drive the highest volume of deposits and the most consistent traffic quality. They form the core toolkit for any affiliate planning to scale their campaigns in Mexico, or anyone who’s already earning solid profit in this GEO.

Google Ads (UAC)​

Google Ads in Mexico is a full-scale ecosystem that captures almost all mobile (and not only mobile) internet traffic in the country. When around 81% of smartphones run on Android and 98% of mobile searches happen on Google, working with UAC gives you a key advantage: the source “sees’’ user behavior across dozens of touchpoints, interprets intent, and brings in an audience already one step away from making a deposit.



Unlike social networks, where a large share of clicks comes from emotion or curiosity, Google traffic is built on clear behavioral patterns. A user first searches, compares, reads about bonuses or specific games, and only then enters a UAC campaign. This is why UAC provides a stable flow of “warm’’ players/bettors and often delivers a user base with a higher LTV (internal operator data shows it can exceed social traffic by 40–60%).

The strength of UAC lies in its ability to optimize toward deep funnel events. When an offer sends quality signals (registrations, deposits, Reg2Dep), the algorithm starts finding users similar to those who have already paid. In Mexico, this matters even more: the market is growing fast (online gambling is already at $1.6B and is projected to reach $3.1B by 2030), competition is intensifying, and the biggest share of profits will go to those who bring the most qualified traffic. Against this backdrop, UAC wins on precision: it merges Search + Discover, YouTube, apps, and contextual placements into a single stream and targets people who are ready to make their first deposit.

There’s another reason affiliates choose UAC for GEO Mexico. It’s higher engagement and click-through rates. According to Semrush, the global average CTR for search ads is around 6.4%, but in iGaming it’s higher because users are already in a decision-making stage. UAC picks up on these signals and scales them across mobile, resulting in better-quality clicks and stable conversion. If the landing page matches user expectations, CR in Google Ads typically approaches 7%, and in iGaming it can climb even higher (provided the bonus mechanics and landing are aligned with user intent).

All of this makes Google Ads one of the strongest channels for Mexico. It delivers high-quality traffic and above-average retention. That’s precisely why UAC becomes a foundational source for affiliates entering the Mexican GEO, and for those aiming for stable FTDs and long, predictable unit economics.

SEO​

It’s the most fundamental long-term traffic source for Mexico. It brings steady organic users and keeps your positions stable regardless of CPC fluctuations. The main advantage is simple: a predictable flow of users who arrive with trust and with a clear intention to take action.

Mexican players actively search in Google (you already know how dominant Google is there) before choosing a casino or betting platform. This is a local behavioral pattern: Mexicans like to compare bonuses, check legitimacy, and evaluate trustworthiness. That’s why review websites, ratings, and comparison articles consistently receive traffic from high-intent queries.







In 2024–2025, SERP competition for core iGaming keywords in Mexico has grown noticeably. Large international aggregator sites with massive budgets have launched dedicated Mexico sections, and local websites are catching up fast. Google also tends to favor .mx domains and content written specifically for the Mexican context.

Top positions for keywords like “mejores casinos en línea México” or “casas de apuestas deportivas México” are already occupied by 5–10 strong domains with quality content and solid link profiles.

But there’s still a huge layer of “underdeveloped” opportunities:

• Long-tail queries: ratings, niche categories, no-deposit bonuses, specific features
• State-based searches: “casinos Nuevo León,” “casas de apuestas Puebla,” “bonos Querétaro”
• New and emerging topics: crypto betting, operator reviews with USDT/bitcoin support, local sports events, seasonal holidays, regional tournaments
• High-level localization: content written in real Mexican Spanish with mentions of local payment methods (OXXO, SPEI), local slang, and popular games

By the way, at PIN-UP Partners, we cover localization entirely for our partners. All content, landers, and creatives go through native speakers, so your materials sound natural for the Mexican audience and perform as if they were produced locally. If you’re planning to run Mexico and need native-level creatives, join our affiliate program PIN-UP Partners — we’ll take care of the adaptation.

Organic traffic in casinos and betting platforms converts very well. The exact metrics depend on the quality of your site and your audience, but players acquired through SEO usually have higher LTV and lower acquisition cost compared to paid traffic.

FB (Meta)​

Facebook has been the biggest social platform in Mexico for years, with an enormous reach (up to 86% of the entire population). Among the most economically active group (ages 18–40), penetration is nearly total. And this exact audience is the most financially capable and most inclined toward online entertainment, which makes FB a key entry point for iGaming affiliates.

According to the Mexico Social Commerce Market Intelligence Report 2025–2030, over 90% of all social-commerce purchases happen on Facebook. When a user is already accustomed to spending money inside one platform (social feed → purchase), transitioning from an ad to a gambling product feels psychologically natural. The funnel becomes shorter, trust is higher, and CR in these conditions is consistently strong.

There’s also a structural nuance in Mexico: most digital interactions happen on smartphones. Meta’s algorithm learns extremely well from mobile signals (clicks, likes, rewatches, engagement with football content, and interests related to betting or entertainment).

One thing truly defines the Mexican audience: a deep, passionate love for football. It’s a national obsession, and it must be part of your strategy.

Mexican users respond especially well to emotional storytelling: the thrill of winning, player reactions, slot game movement, the feeling of an instant reward. Culturally, Mexicans are more expressive, and your creatives need to lean into that. Before Liga MX matches, and especially before Clásico Nacional, CTRs can spike by 30–50%, and affiliates actively leverage these peaks to reduce CPC and tap into audiences at a lower entry cost.

If you have the budget for testing and you’re aiming for broad reach, Facebook is a strong addition to your affiliate marketing playbook. The only real challenge left is navigating Meta’s strict moderation.

In-App​

Mobile traffic is becoming the backbone of the Mexican iGaming market. According to Mordor Intelligence, 63.92% of all online bets already come from mobile platforms. The segment is growing at nearly 18% year over year, and it will dominate at least until 2030. Mexico is one of the most Android-heavy markets in all of LatAm.



For an affiliate, this means that nearly all In-App ad volumes will come from Android devices, and it’s a market of over 105 million people.

But in mobile advertising, volume is only half the equation. Inventory quality matters just as much — banner formats, native placements, video ads, interactive creatives — essentially, the real-world visibility of impressions inside apps.

Pixalate’s Q1 2025 report shows that In-App ad viewability averages around 51%. Only half of all banners and videos actually reach a visible state. For affiliates, it’s a signal. It means you need to filter networks, optimize placements, test formats, and work through transparent DSPs where you can remove junk publishers.

In Mexico, In-App is a perfect match for arbitrage because:

• it’s the largest channel for mass mobile audiences;
• inventory is cheap, fast, and predictable;
• Android dominance lowers install costs;
• mobile users in Mexico show high interest in gambling and sports content.

If your goal is scaling, creative testing, entering the performance ecosystem, or collecting the first wave of mobile users, In-App gives you the kind of volume you won’t find in any other traffic source.

ASO​

ASO is the second major entry point into Mexico’s mobile traffic ecosystem, and its importance keeps growing. According to ASOWorld, the mobile app market in Mexico reached $2.3 billion in 2023 and continues to expand along with smartphone penetration.

The main reason ASO performs exceptionally well in Mexico is the strong user reliance on the store itself. Almost every query related to entertainment, bonuses, casino, or betting starts directly in Google Play. Users naturally search for terms like “Casino dinero real,” “Casino y Apuestas,” “Casino Online México,” “apuestas deportivas México,” and if your app listing is properly optimized for these keywords, the store will start delivering free organic installs on its own.



On Android, you can work flexibly with semantic variations, test keyword combinations, and capture volume through broad coverage across related queries. With solid optimization, ASO can generate 30–40% of installs organically, meaning up to one-third of your traffic can come free, offloading networks and improving overall economics.

But ASO in iGaming is not just about getting the install. Retention is everything in this vertical, and ASO helps set the right expectations before the user even downloads the app. If your screenshots and copy clearly explain the bonus mechanics, showcase familiar games, and highlight an easy onboarding flow, retention rates (on the 1st and 7th day after the installation of the app) rise noticeably.

ASO works in Mexico for one simple reason: it’s a massive mobile-first market where user journeys often begin in search, not ads. Those who properly optimize their app for the realities of the Mexican market gain a steady stream of organic installs, cheaper players, and stronger retention without constantly paying for traffic.

Why it makes sense to enter Mexico with PIN-UP Partners​

To succeed in a market like Mexico, you need a reliable partner, someone who knows how to work with multiple traffic sources and who already has a proven track record with affiliates.

PIN-UP Partners, both an affiliate program and a direct advertiser, has been active in LatAm for many years. We know how to build traffic flows in a way that helps partners earn real profit. We support scaling through any traffic source. What matters most is the quality of traffic and the ambition to hit performance goals.

We also recommend checking out the recent interview with our Team Lead Affiliate, Oleksandr Hloza, where he explains how we approach traffic payback windows and why our priority is not just volumes, but keeping our partners’ ROI in the positive zone.

If you want to enter one of the most promising iGaming markets in a structured and result-driven way, message the PIN-UP Partners manager or sign up on our website — with us, it’s absolutely achievable.

Boost your ROI: scale your campaigns and rack up to +40% extra profit

We're giving your traffic more time to earn! From November 15th until the end of the year, we are extending the payback period for your traffic. This means you can scale like never before.

Due to our new terms you'll get:
▶ More time for leveling up your campaigns and getting profit
▶ The ability to increase your traffic volume by 50-200% without sacrificing efficiency
▶ A chance for a bump (up to +40% on CPA) if your tests show positive dynamic

A new model essentially gives your campaigns extra time to generate revenue. The more successful they are, the better your chances of getting improved offer terms.

Our Team Lead Affiliate, Alexander, recently explained all the details about these win-win conditions and how we help webmasters handle the difficulties with traffic in a new interview.

Don't miss your chance to work under these unique conditions. Register at the PIN-UP Partners.

PIN-UP Partners are waiting for you at iGB Affiliate

On January 20-21, over 11,000+ specialists from the affiliate marketing niche will gather in Barcelona. PIN-UP Partners invites guests to booth 81-N50 to discuss cooperation and share fresh insights for 2026. Managers have prepared fresh offers for the most promising GEOs, as well as strategies for any traffic source.

By the way, the affiliate program has a new ROI model this year. It will allow you to scale campaigns without drops and test the boldest creatives and approaches.

Don't miss your chance for a personal meeting. Book your slot in advance.

A La Liga legend is coming to the PIN-UP Partners booth!

Yes, really.

He scored in Spain’s top league, lifted European trophies, and wrote his name into Sevilla FC’s history. A striker feared by defenders and respected by fans worldwide.

Álvaro Negredo — live at iGB Barcelona!

Visit us at Booth 81–N50 to:
— get an autograph
— take a photo with a European champion
— chat about how our offers across 10+ GEOs can bring you real profit

January 20 | 13:00–15:00
Don’t miss it

PIN-UP became the official partner of Sevilla FC

The brand has become a partner of the multi-time UEFA Europa League winner with over a century of history — Sevilla FC.
This is part of PIN-UP's strategy to strengthen its brand presence in LatAm, where football holds a significant place in the culture and daily life of the target audience. A partnership with a club of this caliber directly impacts trust, and consequently, the effectiveness of your campaigns.

The collaboration was presented on January 20-21 at iGB Affiliate Barcelona at the PIN-UP Partners booth.

Read the official press release to learn all the details.

How Strong Partnerships Are Built Between Affiliate Programs and Affiliates

Oleksandr Hloza, our Team Lead of Affiliates, shared insights on how PIN-UP.PARTNERS approaches partnerships differently. He explained what the “one-team” approach looks like in practice, why we prioritize transparency, and which mistakes kill affiliate growth before it even starts.

Read the full interview at the link

February profit is a marathon in cricket​

Why? The ICC T20 World Cup is approaching from February 7 to March 8

Focus GEO: Bangladesh with 125M+ highly engaged fans
The 10th anniversary tournament with increased fan attention throughout the month
Long tournament format = stable volume and sustained betting activity throughout the month

Expected reg2dep growth up to 15-30% and improved retention due to higher bettors engagement.

The PIN-UP Partners team will become your ally in the competitive field. They offer:
Adapted promo materials and landing pages (check them out yourself via the link below)

• Form 2026 ICC Mens T20 World Cup MultiGeo
• Wheel 2026 ICC Mens T20 World Cup MultiGeo

Expertise in this GEO
Support at every stage of your campaign

Stop scrolling the feed. Take action right now!

What actually works when conversions drop?​

The iGaming market rewards those who adapt, not those who panic. When conversions drop, we don't jump to conclusions. Instead, we collect data, analyze each traffic source separately, and test new approaches.

Oleksandr, our Team Lead of Affiliates, shared his insights on staying resilient in a volatile market. Read key takeaways in this carousel.

Work with a partner who adapts with you. Join us today

We've transformed our partner collaboration model​

Our entire business framework now centers on one priority: maximizing affiliate performance. Product, retention, and support teams work alongside you to ensure your campaigns deliver maximum profitability. Here's 7 reason, why affiliates choose PIN-UP Partners:

1. Proven GEOs
We accept traffic from: CIS, LATAM, Africa + Bangladesh. All GEOs tested performed strongly; we only offer what actually converts.
Partnership models: CPA, RS, and hybrid (Africa RS only).

2. Room to scale
Extended payback windows across the board → scale your traffic 50-200%. Hitting positive test metrics? We'll bump your CPA rate up to +40%

3. Expert support
You get a dedicated account manager with deep expertise in traffic. Knows the ins and outs of different sources and helps optimize campaigns across all our GEOs.

4. Traffic control & ready-to-use tools
Track clicks, conversions, deposits, and profit in your dashboard. Access pre-made banners, landers, pre-landers + situational creatives for timely campaigns.

5. Strong brand presence
PIN-UP has strong media visibility across all GEOs where we operate. Offline/online campaigns, sports partnerships, and influencers build trust upfront. Higher recognition = higher conversion for you.

6. All-in approach
Working together for your results:
— In-house media buying
— Product
— Marketing
— Retention
This approach makes campaigns predictable and profitable long-term

7. AffShop as a traffic bonus
Drive traffic to our product → earn Pincoins → redeem them for travel, tech, event passes, and other premium rewards.

Learn more about our approach at PIN-UP PARTNERS and start driving traffic today.