Pillar Content? Looking for advise?

Lei Wi · Jan 22, 2023

Hi it the Lei wi here.

I have been reading lots of article around the structuring of articles and content on the website. I had some question / clarification to ensure I get the right idea.

You have a central keyword topic, like for instance complete example "Why VR is bad for you" then you have supporting article separate post that is like "VR impact on your eyes" , "VR impact on your ..." "suprising impacts of VR" that all have internal link that point to the article "Why VR is bad for you" this pillar article primarily has external link that point to wikipedia, university papers etc.

Do I has the idea correct?

Would someone be able to clarify or give the example for me? Really keen to learn more so I can map the content appropriate.

Kind regard

lei wi

praetserge · Jan 22, 2023

I don't know what VR is so I'll use my own site (but I think you've got the idea right).
Let's say your site is MugsForEveryOccasion(.)com.
Let's say one of your pillars is "Mugs for Xmas" then you create many other articles related to mugs for Xmas, like "what Xmas mugs are popular in Spain" or "what makes mugs so popular during Xmas", etc. I, personally, wouldn't link out to other sites from my pillar articles.

BigBang3s · Jan 22, 2023

having outbound links is good for your pillar articles. and some few inbound links as well. just don't overdo it.

tazarbm · Jan 23, 2023

praetserge said:
I don't know what VR is

probably Virtual Reality

@Lei Wi the "supporting" articles should be used as H2 sections inside of the main article because they are part of the main topic (the impact of VR on your health). As someone who's done keyword research for a VR site 3 years ago I can tell you that there's not lots of keywords in this niche to write content on, and if you use those topics as supporting articles you'll not have enough keywords to talk about in the main (pillar) article.

The VR niche is a small one, I don't want to say obscure because a lot of people know about VR and how profitable it is, but given the lack of keywords to target I'd say it's a pretty small niche, so I don't think that the pillar strategy works for it.

Just try to find 10-30 keywords that have good search volume (to make your efforts worthwhile), write 1-3k words on each one (if you manage to find enough long tail keywords to target for each topic, otherwise write less content, no problem) and focus on link building because from what I remember, despite of being a small niche, it's also a competitive one, so you might need links to rank it. But you also need to give it time, I don't think you'll manage to rank in the VR niche in less than 9-12 months, so you need to be patient if you've done everything right but you're still not ranking.

Of course, if you target long tail keywords that google has no content to show for you might snatch up some early rankings, but I don't think you'll see a lot of traffic from those keywords. But you can try, you never know

And yeah, you can link out to WP and official docs, no problem here...

Lei Wi · Jan 23, 2023

tazarbm said:
probably Virtual Reality

@Lei Wi the "supporting" articles should be used as H2 sections inside of the main article because they are part of the main topic (the impact of VR on your health). As someone who's done keyword research for a VR site 3 years ago I can tell you that there's not lots of keywords in this niche to write content on, and if you use those topics as supporting articles you'll not have enough keywords to talk about in the main (pillar) article.

The VR niche is a small one, I don't want to say obscure because a lot of people know about VR and how profitable it is, but given the lack of keywords to target I'd say it's a pretty small niche, so I don't think that the pillar strategy works for it.

Just try to find 10-30 keywords that have good search volume (to make your efforts worthwhile), write 1-3k words on each one (if you manage to find enough long tail keywords to target for each topic, otherwise write less content, no problem) and focus on link building because from what I remember, despite of being a small niche, it's also a competitive one, so you might need links to rank it. But you also need to give it time, I don't think you'll manage to rank in the VR niche in less than 9-12 months, so you need to be patient if you've done everything right but you're still not ranking.

Of course, if you target long tail keywords that google has no content to show for you might snatch up some early rankings, but I don't think you'll see a lot of traffic from those keywords. But you can try, you never know

And yeah, you can link out to WP and official docs, no problem here...

Would I be able to get in contact with you on the telegram? I have a few question if you have some spare moment.

tazarbm · Jan 23, 2023

Lei Wi said:
Would I be able to get in contact with you on the telegram? I have a few question if you have some spare moment.

I don't use telegram or other messengers. I also don't provide SEO support / consultation, so keep this in mind if you have such intentions

But you can PM me and I'll answer if I know the correct answer

Lei Wi · Jan 23, 2023

tazarbm said:
I don't use telegram or other messengers. I also don't provide SEO support / consultation, so keep this in mind if you have such intentions

But you can PM me and I'll answer if I know the correct answer

Of course I understand this not seeking the seo support or consultation, just some further clarification on the pillar content. Your feedback has been very valuable.

neoanderson · Jan 28, 2023

very detailed information in this thread. Thank you very much for sharing all the details

Marco69 · Feb 21, 2023

yeah pillar pages can give your site a seo boost when done right.

I have understand that so, that you will rank for a broader keyword who has more search volume and competition with this content strategy.

That means multiple pillar content in a topic category (page) will not gain multiple serp positions?
For me gain visible multiple serp positions is better than trying hard work to rank for one (1) keyword.

Example keyword; chatbot guide has 20k search volume (idea) and your top ranking competitors having 2000 backlinks on their site.
Assume you can writting 10 pillar contents every month each with 10 chapters, these chapters linking back to the core topic /category page= 10x internal backlinks for this one pillar content.

You can write 10 pillar contents in a month= 100 internal links.
With this math calculation, you need 20 months to ooutrank your competitors for one keyword: "chatbot guide", for one keyword I repeat !

Is that worth your time and energy?
I prefer to gain multiple serp positions (serp domination) but no one could tell me till today how I can do that.

A hard nut to crack.......

Pillar Content? Looking for advise?

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