When you search in Keyword Planner and everything else it gives you phrases, for ex. "best broadband service providers" (without the ""s). Now, my question is, are these results what people type into google with or without ""s. And if it is without the ""s (meaning people aren't searching for the phrase, they just typed in best broadband service providers into Google) and I'm trying to optimize my page for that search, does it even matter that those keywords appear in a phrase? Is it good enough to have best, broadband, service and providers all appear somewhere on the page? Because that's what Google is searching for if you type that phrase into Google without the ""s.