Phrase-to-Broad search volume ratio - any importance?

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In the keyword research module, Market Samurai allocates one column to the Phrase-to-Broad ratio, which is basically the ratio between the number of searches for "keyword" (in quotes) and keyword (without quotes). (Note that keyword may be multiple words.)

The average search engine user however doesn't know about the quotes operator at all - I assume 99.999% of all searches are done as broad searches, in AdWords terminology.

So why the importance in Market Samurai - am I missing something?
 
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You're right on money. Yes googlers don't use special operators in search, but google's broad search is really broad, i.e, lets say you have two-word phrase as your keyword, google fetches the results for both the words. On the other hand, phrase fetches results where the keywords are strung together, not necessarily in the same order, but it does relate with each other
 
fastaccess said:
You're right on money. Yes googlers don't use special operators in search, but google's broad search is really broad, i.e, lets say you have two-word phrase as your keyword, google fetches the results for both the words. On the other hand, phrase fetches results where the keywords are strung together, not necessarily in the same order, but it does relate with each other
Click to expand...

Ok, but why does Market Samurai devote so much attention to something this insignificant? There must be some meaning.

I could understand it, if it was related to the number of results, but not to the number of searches.
 
because, more sites optimized for the certain search term, it is tougher to rank for. Phrase search gives us just an idea how many sites are really competing for that search term.
 
Ok, I've looked at the numbers, and I'm realizing this can't have anything to do with searching with quotes, as the ratio actually varies a lot across different keywords. So the classic definitions do apply:
Code: 
Exact: "dog training tips"
Pharse: ?easy [dog training tips]?, ?[dog training tips] for seniors?, ?free [dog training tips]?,
Broad: ?[dog] [training] videos?, ?[tips] on breeding [dog]?, ?[training] my [dog] to leave good [tips]?

But my question stays the same - what is the actual meaning of the Phrase-to-Broad ratio?

I'm not looking for the obvious explanation: "Phrase-to-Broad ratio is the ratio between the number of Broad and Phrase searches the keyword appears in."
 
fastaccess said:
because, more sites optimized for the certain search term, it is tougher to rank for. Phrase search gives us just an idea how many sites are really competing for that search term.
Click to expand...

Hm, but my understanding is, that on a given search, a site with high authority which matches the search Broadly, can outrank a site with lower authority, which Phrase-matches the search.
 
bumpy bump (I'd ask on MS forums, but they are down.)
 
PBR is order of words searched. Example

protein whey powder
whey protein powder

This is extremely important and will make or break you. I ranked number one for protein whey powder which was supposed to get 90k searches per month and google keyword tool was saying both of the phrases above got equal searches. This however was not true. The latter ended up being the phrase with an actual 90k monthly searches.
 
Start the video below at 8:45 and you will see the section on PBR

HTML: 
http://www.noblesamurai.com/dojo/marketsamurai/7500-golden-rule-1-how-to-find-relevant-keywords
 
flexnds said:
Start the video below at 8:45 and you will see the section on PBR

HTML: 
.../dojo/marketsamurai/7500-golden-rule-1-how-to-find-relevant-keywords
Click to expand...

"The lower the PBR, the more likely it is, that the phrase contains words in a wrong order."

Thanks a zillion for the reference, flexnds.
 
Always go by exact searches. Use the broad and phrase search as alternate keywords you can target on the same page. Exact searches is what you need to know.
 
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