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Phrase-to-Broad search volume ratio - any importance?

Discussion in 'White Hat SEO' started by UNDƎRCAT, Mar 13, 2011.

  1. UNDƎRCAT

    UNDƎRCAT Registered Member

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    In the keyword research module, Market Samurai allocates one column to the Phrase-to-Broad ratio, which is basically the ratio between the number of searches for "keyword" (in quotes) and keyword (without quotes). (Note that keyword may be multiple words.)

    The average search engine user however doesn't know about the quotes operator at all - I assume 99.999% of all searches are done as broad searches, in AdWords terminology.

    So why the importance in Market Samurai - am I missing something?
     
  2. fastaccess

    fastaccess Registered Member

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    You're right on money. Yes googlers don't use special operators in search, but google's broad search is really broad, i.e, lets say you have two-word phrase as your keyword, google fetches the results for both the words. On the other hand, phrase fetches results where the keywords are strung together, not necessarily in the same order, but it does relate with each other
     
  3. UNDƎRCAT

    UNDƎRCAT Registered Member

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    Ok, but why does Market Samurai devote so much attention to something this insignificant? There must be some meaning.

    I could understand it, if it was related to the number of results, but not to the number of searches.
     
  4. fastaccess

    fastaccess Registered Member

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    because, more sites optimized for the certain search term, it is tougher to rank for. Phrase search gives us just an idea how many sites are really competing for that search term.
     
  5. UNDƎRCAT

    UNDƎRCAT Registered Member

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    Ok, I've looked at the numbers, and I'm realizing this can't have anything to do with searching with quotes, as the ratio actually varies a lot across different keywords. So the classic definitions do apply:
    Code:
    Exact: "dog training tips"
    Pharse: ?easy [dog training tips]?, ?[dog training tips] for seniors?, ?free [dog training tips]?,
    Broad: ?[dog] [training] videos?, ?[tips] on breeding [dog]?, ?[training] my [dog] to leave good [tips]?
    
    But my question stays the same - what is the actual meaning of the Phrase-to-Broad ratio?

    I'm not looking for the obvious explanation: "Phrase-to-Broad ratio is the ratio between the number of Broad and Phrase searches the keyword appears in."
     
  6. UNDƎRCAT

    UNDƎRCAT Registered Member

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    Hm, but my understanding is, that on a given search, a site with high authority which matches the search Broadly, can outrank a site with lower authority, which Phrase-matches the search.
     
  7. UNDƎRCAT

    UNDƎRCAT Registered Member

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    bumpy bump (I'd ask on MS forums, but they are down.)
     
  8. flexnds

    flexnds Power Member

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    PBR is order of words searched. Example

    protein whey powder
    whey protein powder

    This is extremely important and will make or break you. I ranked number one for protein whey powder which was supposed to get 90k searches per month and google keyword tool was saying both of the phrases above got equal searches. This however was not true. The latter ended up being the phrase with an actual 90k monthly searches.
     
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  9. flexnds

    flexnds Power Member

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    Start the video below at 8:45 and you will see the section on PBR

    HTML:
    http://www.noblesamurai.com/dojo/marketsamurai/7500-golden-rule-1-how-to-find-relevant-keywords
     
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  10. UNDƎRCAT

    UNDƎRCAT Registered Member

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    "The lower the PBR, the more likely it is, that the phrase contains words in a wrong order."

    Thanks a zillion for the reference, flexnds.
     
  11. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Always go by exact searches. Use the broad and phrase search as alternate keywords you can target on the same page. Exact searches is what you need to know.
     
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