Figured the White Hat forum was the best place to put this. If not, move/delete/whatever. TL;DR at bottom. Some time ago I started a job as an internet marketer. Didn't realize at the time one of the reasons I got hired was to combat the unstoppable appetite of Penguin and it's many many penalties. Mind you, like so many other newbies here, I had no idea about SEO, PPC, backlinking or any part of internet marketing in general. I was on the other side of the fence, so to speak. Without giving away too many details (because god knows who's lurking these threads) I'm basically meant to be doing White Hat SEO on the surface, and whatever Black Hat techniques get us results, ASSUMING there is no chance of penalties/getting caught. I opted for somewhere in-between, trying for techniques that haven't been banned yet, AKA the oft used phrase Grey Hat. Thus far, my job requires me to: -hound as many bloggers as possible without coming off as pushy (talk about an oxymoron) -create profiles on various websites in order to drive up traffic and chatter (without nofollow links this will no doubt come back to haunt us) -get as many reporters/news sites as possible to link us (like I can just control them like magic) And the list goes on. Some of the grey area stuff gets into questions like, is it wrong to contact a news outlet and claim to be a reporter with a scoop on an interview/info if my company is the source of that info? Even for the websites that allow guest posts and tip sheets? The thing is, as I'm sure you all know, there are thousands of RL1213's sitting in front of computers trying to do the exact same thing, using the exact same techniques, which will no doubt cause Google to come up with new algorithms and new penalties. Kind of leaves a bitter taste in the mouth. But in the world of people looking for their dentist or car rental via a few keywords into their search engine, there's little else to expect. TL;DR: There was a line where this went too far, and we've clearly crossed it, but let's keep going and see what happens.