Persuasion Profiling- New Marketing Technique

Hi guys.

I stumbled across this article about a new type of marketing that that takes notes of what psychologically influences you to click on an ad, increasing the CTR of ads. I'm wondering what you guys think of this. IMO, I see this going places but I don't see how they can implement this on a large scale.

Lets discuss!
http://www.wired.com/magazine/2011/04/st_essay_persuasion_profiling/

Well, this is an interesting concept, but I feel like it's more of a twist, rather than a brand new way of marketing. I've seen similar techniques applied before. Still, it's innovations like this that expand the marketing world.