This person called me today and asked for a lot of free advice. I helped her as much as I could, because she was a woman and I felt bad for her...I could hear the desperation and confusion in her voice. she said her seo company had told her something, and she was trying to see if their advice was correct. but what is the best thing to do in these cases? do you just say "I dont give free advice, you need to be a paying customer" or what? and when they talk about another seo company, do you make the other seo company look bad? do you say "everything they told you is wrong"? I tried to be very helpful, I gave her a lot of honest advice....but now I think it wasn't a good idea, does it bring down your perceived value when you give free advice?