REVIEW:
I was lucky enough to get a review copy for this tool.
First impression, this is a huge time saver tool for FB advertiser who is looking for ad inspirations (sidebar ad only at the moment).
After login to the site, all I need to do is typing a keyword into the search bar and it brings back lots of ads which contain the searched keyword.
There might be 1 or 2 ads which are probably irrelevant (eg searching for "seo" also returns "closeout sale" for a household product), but most of the ads are targeting the same keyword.
Each ad shows the location it originates from (country), date added, ad photo, link, title and description.
Clicking on the ad brings up additional information such as the person's profile, ad engagement level, times seen, and a button to monitor (get an alert) for the ad.
There is an option to filter the ads based on age, location, gender and marital status.
The only thing missing from this tool is ability to sort the ads, however I talked about this with op and he said that they have a plan to extend to this functionality in the future.
Overall a very nice tool, this is the first tool I have seen doing this.