More than ever before, people look to Twitter to discover breaking news. News of some of the biggest stories of the last decade, including Osama bin Laden's death, Michael Jackson's death, and the unexpected earthquakes during the summer of 2011, have broken on Twitter. Instead of checking the news, it is common practice for people to first check Twitter. Being one of the first people to cover breaking news related to your industry is a great way to get others to retweets your content and expand your reach. Twitter buttons on your website to get more re-tweets, but wouldn?t you ideally want people to click the re-tweet button during 5PM EST