Update time...
The ClickZr team did their extensive research and came up with some very creative banners and began to test. We put conversion pixels on the site, the conversion page and the ‘add to cart' buttons.
They then started using their testing and optimization methods to gather data.
When I say that "Steve and his team know their sh#t!" it is an understatement. I have never met someone that is so knowledgeable in this space before.
Anyone that is considering media buying - JUMP IN NOW! You can literally piss away the cost to get started within minutes leaving you with nothing. Let the pro's handle your campaign.
For those of you that are already in the program and received Issue #1 of the "By the Numbers" email series the campaign that wasted is talking about is the campaign he is doing for me.
I will skip the "boring parts" and get to the meat...the part where he talks about what he has uncovered through his testing:
In the end $337.72 is spent. I take a look at my data. I analyze and see
one great site placement opportunity. There is a site that has provided my
a .362% CTR and $.11 CPC. The site also provided Add to Cart actions on my
landing page.
I have my gold now. $.11 CPC... and my CPM is $.36.
Step Seven: Negotiate
I go to the site and go to their advertising section. The reason is... Site
Scout is an ad network that buys up remainder inventory that the big boys
don't want. If they happen to have zones on good placements they only get X
amount of impressions a day. When I read more up on the site I find that
they receive 5,500,000 uniques a month. This is great news because this
means I can scale my campaigns.
I also go to the site directly because I want to negotiate a better rate...
or at least get a guaranteed impression count. SiteScout can negotiate this
for you, but obviously they will work in their cut. I first try out the
site publisher themselves.
I find the contact for advertising and ask for a rate card on their
advertising products. Come in like that... utilize the industry terms and
you'll receive good points of contacts.
This is where I am now... tomorrow it is time for negotiation. I'm going to
try to negotiate,
$1,000 at a $.36 CPM will give me 2,777,777 impressions. I know know that I
can see a .362% CTR with this placement, but to be safe let's call it .30
This will drive 8,333 users to my site.
I know from my tests that the uniques will click on my add to cart button
yielding a 14% CTR to my check out page.
This will drive 1,166 users to my check out page.
If my check out converts at a low 2% I will produce 23 sales.
If my check out converts at a decent 3% I will produce 35 sales.
If my check out converts at a great 5% I will produce 58 sales.
2% = $2,001 = 100% ROI
3% = $3,045 = 200% ROI
5% = $5,046 = 400% ROI
Negotiation is big here, because if I can get a guaranteed impression at
let us say, .20 CPM. I will reach 5,000,000 impressions... and have the
potential to reach a 800% ROI on this campaign hitting a huge $9,135.
This is how POWERFUL ClickZr is...I can not say enough about how blown away I am. As you can see, wasted and his team are putting our campaign in position to be extremely profitable. Isn't that the reason media buying is attractive?!
Get on this NOW if you are ready to take your earnings to the next level.