- Mar 15, 2021
- 1,425
- 282
Title: Content Writing Free of AI is the Future of Content -- 5 Ways To Stay Ahead of the Curve
Google's spam fighting systems are working overtime to kill spam--- including SPAM originating from the lowest form of content which is AI-enabled and adds no value to the readers.
As a market who has been around for over a decade, I can tell Google has been forced to do this as the declining page sessions on the top pages were adding to the concern of Google's engineers and top management.
Why? Because the advertising dollars from Google adwords have seen steady decline in the wake of AI generated content.
And un-original, low quality content that never contributes to the E-E-A-T has come under attack as part of this Google update.
Google thrives to reward companies with the most quality content that is created by legitimate authors and reputable individuals and websites.
This includes the use of third party content whereby tough-to-rank industries such as casinos and payday loans use trusted news or authoritative third party sites to produce long articles for the sake of gaming the rankings. This low quality content should thus be removed or majorly de-valued in the upcoming core update.
Additional authority measures may include having legitimate authors on guides and posts, dates it was created and clear references – to show trust and value to users. Websites in highly competitive industries such as health and finance that do not uphold these standards may find themselves on the wrong side of the algorithm update and suffering huge losses in rankings and traffic.
Google anticipates that these changes will lead to a 40 per cent reduction in low-quality and unoriginal content in search results.
1. Content on your website must be self-assessed
Content of your website must be assessed by you as the owner of the website.
And while you are at it there are certain questions you must ask yourself ( If the answer is NO, you must reorient your content strategy)
1. Does the content provide comprehensive coverage of the topic in question?
2. Does the content provide original research, reporting or analysis backed information focused on the topic?
3. Is the content re-hashed and rewritten copy of otherwise available content on the topic?
4. Is the content a value addition on the topic?
5. Does the content title offer description summery of the content in question?
6. Is the content worth social shares? Would you share and recommend such content after reading it?
7. Is the content produced well? Did the author took time with producing the content or does it look like being produced in a haste?
8. Does the content look like being produced by an authority on the subject? You need to verify from the point of view of an unbiased reader.
9. Does the content provide an overall page experience for the readers?
2. All your focus should be on People's first content
People-first content in simple terms means content that's created primarily for people, and not to manipulate search engine rankings. How can you evaluate if you're creating people-first content?
Ask yourself: ( if the answer is NO, you must start)
A) do you have content in your website or money-site blog presently which can catapult your target audience into coming back to your website?
B) Does your site have a monthly or quarterly or yearly content plan which can be derived from content audit?
C) Will someone reading your content leave feeling like they've had a satisfying experience?
3. Avoid writing content for the search engines ( and know you cannot focus on both search engines and your ardent perfect prospects)
We recommend that you focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings.
Questions to ask yourself: ( and if the answer is yes, you must stop the practice)
a) Is your site writing content primarily for the search engines?
b) Are you looking to push through a lot of medium standard content in the hopes of SERP performance?
c) Are you reliant on AI to produce and feed your money-site with content?
d) Are you targeting "recent trends" in your content which has no connection with what your target audience wants to read?
e) Does your content leave the readers wanting to move into other website to find more valuable alternatives?
f) Did you enter into a niche topic which has no correlation with your website or the target audience because you thought to get some more search traffic?
h) Are you adding a lot of content into your website or removing a bunch of old content in the hopes of getting substantial SERP changes?
SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.
4. E-E-A-T and Quality Rater guidelines
After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.
While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.
For example, Googles system give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these "Your Money or Your Life" topics, or YMYL for short.
Search quality raters are people who give us insights on if the Google algorithms seem to be providing good results, a way to help confirm the changes are working well. In particular, raters are trained to understand if content has strong E-E-A-T.
5. ASK "WHY" "WHO" "HOW" in your content
a) Something that helps people intuitively understand the E-E-A-T of content is when it's clear who created it.
That's the "Who" to consider. When creating content, here are some who-related questions to ask yourself:
For example, with product reviews, it can build trust with readers when they understand the number of products that were tested, what the test results were, and how the tests were conducted, all accompanied by evidence of the work involved, such as photographs.
c) "Why" is perhaps the most important question to answer about your content. Why is it being created in the first place?
The "why" should be that you're creating content primarily to help people, content that is useful to visitors if they come to your site directly.
If you're doing this, you're aligning with E-E-A-T generally, and search engines will reward your website for the content produced.
....
We have revised our basic content creation package fees to $3 per 100 words
We can cover articles, blog content, product specifications, press releases, money-site content in that pricing.
If you are looking for awesome landing pages, advertorials, sales pages, white-papers or newsletters, please contact me via PM or any of the methods below for custom pricing and samples.
Got questions or require samples? Please feel free to get in touch using the methods below:
Email: [email protected]
Telegram: @creativestudioes
Discord: JasonMason#6373
Skype: https://join.skype.com/invite/t6SQC3X5VfLX
Google's spam fighting systems are working overtime to kill spam--- including SPAM originating from the lowest form of content which is AI-enabled and adds no value to the readers.
As a market who has been around for over a decade, I can tell Google has been forced to do this as the declining page sessions on the top pages were adding to the concern of Google's engineers and top management.
Why? Because the advertising dollars from Google adwords have seen steady decline in the wake of AI generated content.
And un-original, low quality content that never contributes to the E-E-A-T has come under attack as part of this Google update.
Google thrives to reward companies with the most quality content that is created by legitimate authors and reputable individuals and websites.
This includes the use of third party content whereby tough-to-rank industries such as casinos and payday loans use trusted news or authoritative third party sites to produce long articles for the sake of gaming the rankings. This low quality content should thus be removed or majorly de-valued in the upcoming core update.
Additional authority measures may include having legitimate authors on guides and posts, dates it was created and clear references – to show trust and value to users. Websites in highly competitive industries such as health and finance that do not uphold these standards may find themselves on the wrong side of the algorithm update and suffering huge losses in rankings and traffic.
Google anticipates that these changes will lead to a 40 per cent reduction in low-quality and unoriginal content in search results.
1. Content on your website must be self-assessed
Content of your website must be assessed by you as the owner of the website.
And while you are at it there are certain questions you must ask yourself ( If the answer is NO, you must reorient your content strategy)
1. Does the content provide comprehensive coverage of the topic in question?
2. Does the content provide original research, reporting or analysis backed information focused on the topic?
3. Is the content re-hashed and rewritten copy of otherwise available content on the topic?
4. Is the content a value addition on the topic?
5. Does the content title offer description summery of the content in question?
6. Is the content worth social shares? Would you share and recommend such content after reading it?
7. Is the content produced well? Did the author took time with producing the content or does it look like being produced in a haste?
8. Does the content look like being produced by an authority on the subject? You need to verify from the point of view of an unbiased reader.
9. Does the content provide an overall page experience for the readers?
2. All your focus should be on People's first content
People-first content in simple terms means content that's created primarily for people, and not to manipulate search engine rankings. How can you evaluate if you're creating people-first content?
Ask yourself: ( if the answer is NO, you must start)
A) do you have content in your website or money-site blog presently which can catapult your target audience into coming back to your website?
B) Does your site have a monthly or quarterly or yearly content plan which can be derived from content audit?
C) Will someone reading your content leave feeling like they've had a satisfying experience?
3. Avoid writing content for the search engines ( and know you cannot focus on both search engines and your ardent perfect prospects)
We recommend that you focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings.
Questions to ask yourself: ( and if the answer is yes, you must stop the practice)
a) Is your site writing content primarily for the search engines?
b) Are you looking to push through a lot of medium standard content in the hopes of SERP performance?
c) Are you reliant on AI to produce and feed your money-site with content?
d) Are you targeting "recent trends" in your content which has no connection with what your target audience wants to read?
e) Does your content leave the readers wanting to move into other website to find more valuable alternatives?
f) Did you enter into a niche topic which has no correlation with your website or the target audience because you thought to get some more search traffic?
h) Are you adding a lot of content into your website or removing a bunch of old content in the hopes of getting substantial SERP changes?
SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.
4. E-E-A-T and Quality Rater guidelines
After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.
While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.
For example, Googles system give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these "Your Money or Your Life" topics, or YMYL for short.
Search quality raters are people who give us insights on if the Google algorithms seem to be providing good results, a way to help confirm the changes are working well. In particular, raters are trained to understand if content has strong E-E-A-T.
5. ASK "WHY" "WHO" "HOW" in your content
a) Something that helps people intuitively understand the E-E-A-T of content is when it's clear who created it.
That's the "Who" to consider. When creating content, here are some who-related questions to ask yourself:
- Is it self-evident to your visitors who authored your content?
- Do pages carry a byline, where one might be expected?
- Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?
For example, with product reviews, it can build trust with readers when they understand the number of products that were tested, what the test results were, and how the tests were conducted, all accompanied by evidence of the work involved, such as photographs.
c) "Why" is perhaps the most important question to answer about your content. Why is it being created in the first place?
The "why" should be that you're creating content primarily to help people, content that is useful to visitors if they come to your site directly.
If you're doing this, you're aligning with E-E-A-T generally, and search engines will reward your website for the content produced.
....
We have revised our basic content creation package fees to $3 per 100 words
We can cover articles, blog content, product specifications, press releases, money-site content in that pricing.
If you are looking for awesome landing pages, advertorials, sales pages, white-papers or newsletters, please contact me via PM or any of the methods below for custom pricing and samples.
Got questions or require samples? Please feel free to get in touch using the methods below:
Email: [email protected]
Telegram: @creativestudioes
Discord: JasonMason#6373
Skype: https://join.skype.com/invite/t6SQC3X5VfLX