CPA Goal Beta Is Now Live in Push.House!
We’re excited to announce a major update: Push.House has officially launched beta testing of the new traffic-buying model — CPA Goal.
CPA Goal takes over the entire bidding optimization process, helping you save budget and buy traffic at your target lead price. Just set your CPA, and the system automatically distributes bids across sources — boosting strong ones and minimizing spend on poor ones.
• You specify your target CPA.
• The system automatically adjusts bids based on performance and conversion rates.
• You still pay per click, but optimization is fully aimed at achieving your CPA.
• Non-converting sources receive reduced bids, this helps save budget and shift focus toward the most promising traffic sources. While strong ones get boosted — calculated so your final CPA never exceeds your target.
In our latest blog article, we break down how CPA Goal works, which formats are supported, what settings matter most, and how you can use it.
Check out the full breakdown on the Push.House blog and be among the first to try CPA Goal to get the best positions in the auction.
Start testing CPA Goal today and invest your budget in results — with Push.House!