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Portrait of online casino players in 2022

Everyone tells you to “draw up a portrait of your TA”, but no one ever shares the one
they make. How come? We have described what the average casino-goer looks like
in 2022. This will help you understand the importance of compiling individual portraits
for each individual GEO.

Who is the typical casino player?

A 2017 Geopoll study showed that 78% of all online casino visitors are male. The
average age is 25-34 years, but this figure differs in some countries. For example,
in China many gamblers are over 60. If we talk about income, there is no noticeable
divide between the poor and the wealthy.

In countries where gambling is prohibited, the number of players is higher than in
those where online and offline casinos are legal.

How much and how often do they bet?

The size and frequency of bets depends on the national mentality. For example,
Europeans gable often. The EBGA report for 2019 says that on average, European
casino-goers place bets every 2.5 days.

The British gamble once or twice a week, while Africans spend less but play daily.
At the same time, Kenya alone accounts for about 180 million bets per month.

What devices do they use?

In recent years, there has been a trend towards mobile gaming. That’s why
casinos are actively adapting their websites to make sure they work smoothly on
small screens and mobile OSs.

Moreover, by the end of this year, the share of people who gamble on their phones
will overtake the number of PC users. For example, as far as 2019, 50% of all
British gamblers placed bets via their smartphone. The majority of such players are
between the ages of 18 and 34. In Kenya, this number exceeds 80%

What do modern gamblers play?

Tastes vary by region. In Europe, Australia and Canada, people love slots, blackjack,
roulette and baccarat. In Africa, they prefer sports bets. Asians love regional slots.
And Indians have tastes similar to Europeans.

This is a very generalized portrait of the average gambler in 2022. It is precisely
because there are no common habits and tastes that no one has shared that
desired universal portrait that would be able to characterize every audience.

Contact info:
email: [email protected]
Skype: live:.cid.e353d3f3d1b4325e
 
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Where to get bank cards for affiliate marketing: 5 card issuing services

For a long time, webmasters just got virtual Qiwi or Yandex.Money cards,
attached them to their Facebook Ad accounts (AA) and drove traffic like that.
But nothing lasts forever, especially when we’re talking about Facebook, that’s
why requirements for bank cards became stricter.

We have selected 5 reliable services that you can use when working with
Facebook in 2022

Qiwi Master

Card issue cost:
$1.32 and $2.65;

Service cost: $40 a year;

Card limit: Unlimited;

Free card issue: 5 cards after purchase;

Payment system: VISA.

Cards are easily linked to Facebook, Vkontakte and TikTok ad accounts. You
can top-up your account charge-free.

Capitalist

Card issue cost:
3.5€;

Service cost: 3€;

Card limit: 5;

Free card issue: - ;

Payment system: VISA and MasterCard.

The cards of this payment system are easily linked to Facebook and the
platform also trusts them. EU citizens can request an unlimited number of
MasterCards, everyone else is limited to 5.

Advanced Cash

Card issue cost:
$95;

Service cost: $30-60/year;

Card limit: 2 per account;

Free card issue: - ;

Payment system: VISA.

The cost is high, but due to a non-burned-out BIN, Facebook is sure to
accept the card allowing you to attach it to your AA. The service charges a
2.95% fee.

Extracard

Card issue cost:
$95;

Service cost: $0;

Card limit: unlimited;

Free card issue: - ;

Payment system: MasterCard.

The company guarantees that Facebook will accept their cards. Fees
range between 1% and 7%

MajorFund

Card issue cost:
$3-10;

Service cost: $0;

Card limit: unlimited;

Free card issue: - ;

Payment system: MasterCard.

These cards are great for Facebook, plus you can get a physical card
in addition to the virtual one. The card is issued with a US BIN

As you can see, the market is chock-full of services that issue virtual
cards for webmasters. Some of them ask you to verify your identity,
while others require you to first earn an invitation. Don’t cheap out
on bank cards for Facebook to avoid losing good accounts and
getting banned often.

Contact info:
email: [email protected]
Skype: live:.cid.e353d3f3d1b4325e
 
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Target audience portrait: how to draw one up and what’s it for?

To sell a product or service, you need to know who you are selling it to. Why
would a person want it? What problems can it solve? Can it even solve the
person’s problems?

That’s where the TA portrait comes in — you get to know your clients,
understand their insecurities and learn to apply pressure on their problems.

How to draw up a TA portrait

Remember this rule:
when composing a portrait, don’t “try it on” right away.
A student who engages in affiliate marketing on the weekends and has never
been in a casino won’t be able to guess what goes on in the heads of gambling
enthusiasts. And if you’re a successful webmaster, you’ll never be able to relate
to a person who ventured into a bookmaker’s office for big winnings.

Identifying the insecurities

Any person has two levels of problems: hidden and superficial, and they are
solved in different ways. For example, young guys come to online casinos
because they are bored or have nothing to do. And this is a superficial problem.
A deeper one would be the desire to feel a thrill or hit the jackpot.

Analyzing the target audience

You’ll have to step outside the boundaries of your affiliate program account
and go talk to people. Find out how they live, what they think about, what
troubles them. The more you know about your potential clients, the higher
your conversion rate will be.

At this stage, you are looking for triggers that will help you hook a person with
your offer.

Where to get info about your TA?
  1. Analyze social media — Facebook contains all you need to know about
    your client. You can also use TargetHunter or Cerebro to gather data.
  2. Ask people to take a survey or fill out a form — post these surveys on
    forums or send emails (containing them) to people that are already
    registered with an online casino or bookmaker’s office.
  3. Conduct a live interview. This is optional but effective. It’s important
    to talk to people that already have gambling experience and, preferably,
    in the exact establishment you’re promoting.
  4. Take a peek at the work of your competitors. This can save a lot of time.
Target audience analysis is a must if you want to preserve your ad budget and
secure a high conversion rate. Be sure to spend your time talking to your
customers.

Contact info:
email: [email protected]
Skype: live:.cid.e353d3f3d1b4325e
 
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Affiliate marketing KPIs

KPI stands for key performance indicator. This metric allows you to understand
how well your advertising campaign is performing. If the KPI is reached or
exceeded, then the webmaster did a fine job. If the KPI has not reached the
desired value, then the ad campaign was set up poorly.

Today we’re talking about the main metrics that are used to evaluate KPIs.

Important: the list of indicators that are needed to evaluate the
effectiveness depends on the tracker, product, vertical, affiliate program
and the webmaster themself.

Metric:
ROAS — ad campaign profits;
Formula: ROAS = Advertising Revenue / Advertising Cost x 100%;
Description: ROAS is the ad campaign’s income/expenses ratio. If it’s over 100%,
the campaign is successful, if it’s not - you’re suffering losses.

Metric: CPA — cost per action;
Formula: CPA = Ad spend/Number of completed actions;
Description: This is the amount you pay Facebook, Ads or whatever other
platform once a user performs the target action. The lower the indicator, the
better

Metric: CAC — cost per client;
Formula: CAC = Customer Acquisition Cost/Number of New Customers clients;
Description: This is the amount that you spent to attract 1 client. Calculated the
same way as CPA

Metric: CR — conversion rate;
Formula: CR = Number of conversions/Number of website visitors x 100%;
Description: Determines the number of people who performed the target action

Metric: CPC — cost per click;
Formula: CPC = Cost per number/Number of clicks;
Description: This is a very superficial indicator, but useful for monitoring costs
and generating forecasts for your AC.

Metric: Time to Payback CAC — time the ad campaign needs to break even;
Formula: Time to Payback CAC = Customer Acquisition Cost (CAC)/
Average revenue per client per transfer (ARPC);
Description: This metric shows how much time it will take to recoup the cost of
attracting 1 client

Metric: ARP U — average user income;
Formula: ARPU = Total Revenue/Number of Users;
Description: Shows how much income each user generated for a specific period

Metric: Display frequency;
Description: Here you can track how often a person sees ads over a certain time.

Metric: CPL — cost per lead;
Formula: CPL= Ad spend/Number of leads acquired;
Description: The metric is very similar to CPA and CAC, only here we are talking
about potential customers

Metric: Churn Rate — user engagement and bounce rate;
Formula: Churn Rate = Number of clients who left for the transfer/
Number of clients at the beginning of the period x 100%;
Description: This is a customer churn rate. If it is high, there are some problems
with the product, funnel, price or landing page

Each webmaster decides which metrics are most vital based on their particular ad
campaign. To keep tabs on its performance, you can use trackers or built-in tools
of the affiliate program itself.

Contact info:
email: [email protected]
Skype: live:.cid.e353d3f3d1b4325e
 
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10 landing page features you should keep in mind

We have selected 10 tricks that will help you make your landing page cooler.
Be sure to check them all out and pick something up for your one-pager.

1. There is no universal "too much" or "not enough".

The number of fields on a landing page depends on your ultimate goal. Sure,
if you’re selling a phone cover, there’s no need to add fields for all the user’s
data including the name of their pet. But if they need to pick a server, the
more fields and checkboxes, the greater the chance the system will select an
appropriate option.

2. You can and should use two different CPAs on your landing page.

Smart webmasters use 2 call-to-action buttons. Like, “Download App” and
“Register”. The goal is the same, but the way it’s perceived and the focus is
different.

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3. You need to use numbers

Move from the general stuff to the specific. Did you serve 1,001 clients?
Mention it. Do your specialists have 4 years of experience? Great! Tell the
user about it. Adding figures builds up trust.

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4. Use celebrity photos

Famous faces on landing pages help build up the credibility of your brand.
That's why so many people use them.

5. Online chat

The client should be able to ask a question and, most importantly, get an
instant answer. So make sure you have a feedback form or online chat.

6.Reviews must be verified

Website reviews stopped working a long time ago. But if the review also
contains a link to the person that wrote it, user-trust increases manifold.

7.Use “before” and “after”

If you can show what changes happened, be sure to do that. People want
to see with their own eyes what exactly you are trying to sell them.

8.Background product image

Many people use this technique - when the reader scrolls down, the
product scrolls down with them. It's not as annoying as regular CPAs.

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9. Don’t overdo it with the animations

Some people don’t use animations at all, while others go overboard with
them. Animations should be in moderation..

10.Images

In 99% of cases, an original image can save any landing page. Even the
simplest site will become interesting.

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Don't be afraid to experiment with your landing page to get a better
conversion rate.

Contact info:
email: [email protected]
Skype: live:.cid.e353d3f3d1b4325e
 
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How to warm up a Facebook, Google Ads, Tiktok and Instagram account

Warm-ups are needed to prevent a profile from getting banned too quickly. It won’t
outright save you from the ban, but will enable the account to last 2-3 weeks.

How to warm up Facebook and Instagram accounts

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You warm up Facebook accounts the exact same way you would an Instagram one,
so we’ll use Facebook as an example. The warm-up takes several weeks.

Step 1. Register a Facebook account. Make sure to use anti-detect browsers to
avoid the system realizing the profiles are connected. Next, imitate the behavior
of an average user: fill out the profile while following the hints, add friends, chat
in the comments and make posts.

Step 2. Create a fanpage 5-7 days after registering the account. Fill out the main
data on day 1. On day 2, invite friends and publish posts. Fanpage warm-ups
usually take a week or two.

Step 3. Launch an ad campaign. First, start promoting some post from your fan
page, and then move on to your main offer.

How to warm up a Google Ads account

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Step 1. Register an account. You need to show that you are a new user. Registrations
are often made using services that let you log in via Google. You then simulate
user activity for a week or two: watch videos, visit websites, use documents.

Step 2. You launch ads gradually. First you need to register an ad account and get
to know the interface. Then set up ads for a white-hat offer and launch that campaign.
After that, increase the budget and drive traffic to the white-hat vertical for several
days.

Step 3. Trigger an account check. The best way to do this is to drastically increase
your ad limits. After passing the test, you can start driving traffic to your main offer.

A step-by-step guide on warming up TikTok accounts

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For your videos to get promoted and for your accounts to avoid getting banned,
you need to pose as a regular user for 3-5 days after registering: watch videos,
subscribe to channels, leave likes and comments. After that you can upload videos
but with 3-4 hour intervals between each one.

Warming up accounts isn’t actually that hard. It’s just tedious monotonous work
that not everyone enjoys doing. But it’s a crucial task, ignoring which will result only
in constant bans.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]
 
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Checklist for creating a portrait of target audience in 10 minutes

The success of the advertising campaign depends on whether you reach the target
audience or not. We will tell you about the 5W formula, which is used by many
marketers in their work.

5W - are five questions that help to reveal your target audience:

What - what is the product or service you want to sell;

Who - who do you want to sell it to;

Why - why does your client need it;

When - at what stage of awareness is the client;

Where - where your client usually is.

If you answer all five questions, then you can understand: how, to whom, where and
how to launch ads.

What does 5W actually look like?

We have prepared a small 5W example for Biamo.Bet casino:

What:


Online casino. Registration and making deposits;

Who:

Gender: Men and women;

Age: 25 to 45 years;

Country: _choose from available geos biamo.bet _;

Interests: Entertainment, computer and mobile games, sports events,
excitement, entertainment

Why:

This one depends on GEO, because people in tier-1 countries mostly play to get
more emotions, but tier-3 countries often perceive bets as a way of
additional/successful earnings. But both players will not miss spinning slots as a
way to spend their free time.

When:

Plays in the casino of competitors;

Makes bets on sports;

Interested in casino topics.

Where:

Social networks, YouTube, advertising networks.

What characteristics you need to consider to create a portrait of the target
audience

You can make a basic portrait of the target audience according to only four
characteristics:

1.Socio-demographic indicators.

1.floor;​
2.age;​
3.marital status;​
4.the presence of children;​
5.education;​
6.occupation.​

2. Geographic indicators:
  1. the country;
  2. region;
  3. city.
3. Psychological indicators:
  1. hobbies;
  2. preferences;
  3. interests.
4. Behavioral indicators:
  1. needs and wishes;
  2. how will your product / service solve this need;
  3. Have they heard of you before?
  4. what the customer expects from your product or service.
Some also add doubts, fears or objections that buyers may have.

Many will say: why waste time on this, if everything is already clear. But this is a
serious mistake. A prescribed portrait of the target audience will help you make
the right creatives to get a good conversion on your advertisement. This means
less spending on test fails and more profit from campaigns.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]
 
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Mistakes on your landing page that urgently need to be fixed

Designing a landing page is half the battle. But getting it right is crucial. We’ve
compiled a list of the most common mistakes webmasters make in their landings
and talked about the reasons why you should avoid them.

Mistake #1. Wrong CTA

Many webs make the CTA button to long or not motivating enough. For example,
“Register” looks a lot harder than “Registration” and weaker than “Start playing”.

Read UX books to understand what genuinely works. Conduct tests. And also - use
multiple CTAs on your website, because while a user might not want to register with
a casino, they may want to receive a bonus.

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Mistake #2. Lack of bonus info

Does the casino hand out epic welcome bonuses? Be sure to talk about them.
Present the establishment’s gift in a way so it seems like a present from you
personally. Individual bonuses are much more appealing that those that just anyone
can get

Also, don’t forget to visualize the bonuses: show a prize wheel with its sections
awarding free spins or money elements.

Mistake #3. Pushiness

No need to screen lock the registration button or an annoying video. Statistics
show that such intrusive features reduce the conversion rate by 5% or more, with
users viewing it as spam.

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Mistake #4. Lack of reviews

Reviews are a must and should be visible from the very start. No need to hide
them in a carousel or a separate tab. And don't go overboard with the number
of reviews either. 4-6 believable reviews with photos of users who left them are
enough.

Mistake #5. A gigantic landing

Is your landing page 16 screens wide? Great. Now think about it: how many
people will actually watch it to the end? Don't try to cram all the info you have
into the landing. The user will get tired of reading and will leave before even
seeing the offer.

These are the most common mistakes webmasters tend to make when designing
landings. If you want to make sure that you avoided these and other
errors — contact http://t.me/BiamoPartnersSup. They’ll show you ways to make your landing
convert better.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]
 
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What are TikTok’s Instant Pages and how to set one up?

TikTok has finally added support for instant loading landing pages.

Instant Pages allow businesses to display all the important information on a single
social media page, with the instant page itself loading 11 times faster than any
adapted page from your browser.

In this article, we'll cover what you can post on an Instant Page and how to set one up.

What can you post on Instant Pages?

Instant pages allow users to post images, videos, links to other pages or to scroll
through carousels. And users can view all this without having to leave the app. Even
a 3rd party link will be opened within TikTok.

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The setup itself is intuitively simple, with the page being reminiscent of Facebook’s
Instant Articles. Instant Pages are tailored to boosting the conversion rate of brands.

How to set up an Instant Page?

The first thing you need to do is go to TikTok Ads Manager and select Instant Page
as the target for your ad campaign.

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The tool itself has auto-configuration formats, so you can speed up the process
and choose from a whole range of templates, namely:
  • Customizable. Here you can create all sorts of instant pages tailored to
    your specific needs.

  • Goods for sale. Here all you need to provide is info about the products
    that you intend to promote.

  • Brand history. Here you can share your company’s history to increase
    brand awareness.

  • Promo video. This is where you upload your company’s promo video to.
As soon as you create an Instant Page, it becomes available to users who click
your ad.

Instant Pages are an excellent solution for people looking to increase brand
awareness and take full advantage of TikTok in promoting their product.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]

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А/В testing: what is it and what’s it for?

Many of you have heard the term A/B testing or split testing, but not everyone fully
understands what it means and what it’s even for.

We’ll briefly cover the reasons webmasters conduct split tests, what results they
expect to get, what exactly can you test and what’s it all for.

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What’s A/B testing?

A/B testing is an integral part of any product development process. Be it a website,
a creative or a text. Such a test lets you compare 2 versions of something in order
to test your theories and gain an understanding of which version is better. Make
your website buttons black or white? Which registration form is more user-friendly?
How many CTAs should your landing have and what should they be?

And if you ask yourself: “Which is better: this way or that way?”, you need to
conduct an A/B test.

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What are A/B tests for?

There are actually many situations when a webmaster may need a split test.

For example, you don’t know what your creative should show: emotions from
a win or focus on easy money. SO you make 2 ACs with small budgets and
identical targeting settings.

You add a creative with money to the first advertising campaign, and one with
emotions to the second one. After a couple of days, check the results and
allocate your entire budget into the option that performed better.

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You can also conduct split tests for landing pages, websites, mailing lists, push
notifications.

Split tests are also done when some global changes are introduced on your
websites and you need to identify the features users might not like. In this case,
you’d have to test each separate element and find the ones that users no longer
find attractive.

Everyone needs A/B tests: webmasters, SEO specialists, copywriters,
marketers. This is a powerful tool that will solve 80% of the problems that you’ll
run into. If you are selling or advertising something, you need to improve it. For
example, to increase the conversion rate, find out why people leave the site,
learn how to keep people on the site, then A/B testing is the best option.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]
 
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Retargeting and remarketing - what is it and what is the difference?

Affiliate marketing involves a diverse range of advertising strategies, and it may
appear as though there are so many that distinguishing one promotion kind from
another is difficult. This category encompasses the retargeting and remarketing
principles.

Let's figure out together the peculiarity of each of these techniques and how they
differ.

What is retargeting and remarketing?

To understand if there is a difference between the two terms, let's talk more about
their meaning.

Remarketing is a Google Ads feature that enables you to retarget an audience
who has already met the offer but has not taken the desired action. Replay is
available throughout the whole Google Display Network and excels at contextual
advertising.

Yandex offers a retargeting service. It makes use of direct technology, allowing you
to re-launch an ad campaign on an already existing audience that did not create a
lead at the time. Repeated advertisements receive complete coverage on Yandex
Advertising Network sites and perform admirably in contextual advertising.

What is the difference between retargeting and remarketing?

After a brief introduction to the two advertising techniques, the question from the
title is more rhetorical, because each of the concepts, in fact, duplicated the
other - the differences were only in the traffic source.

For the most part, this is true, but if we dig deeper, we will learn about
other format differences:


1. Audiences from Yandex.Direct can be stored in the system for up to 90 days,
while Google keeps them for 540 days.

2. The list for retargeting from Direct must include at least 1,000 IDCs, while
AdWords requires at least 1,000 IDCs for search ads and at least 100 IDCs for
Google Display Network.

3. YAD enables us to use it for the promotion of the audience, created on the basis
of geolocation. Google does not have this capability.

4. Yandex.Direct is aimed at the CIS GEO and mainly works with the RU segment,
while AdWords is better suited for the TIER.

As you can see, both have their similarities and differences, and both are good at
re-targeting your target audience.

Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email: [email protected]
 
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How long do you consider traffic, how often do you pay out on revshare?
 
Hey,

Do you have email html creatives?

I have good data of casino players where I can promote your program.

Let me know!


Thanks
 
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