Case-study: +$35,010 on Weight-Loss in Spain
Hello everyone, traffic.deals team is in touch
In the beginning, we want to say a special thank you to our
manager Pasha. At the start, he suggested promoting the offer (which will be discussed in the case) by a CPL, and the advertiser did not work in this way before. Since the offer was started by the manager personally for us, he remained private for some time, and we were the first to work on such a funnel.
And so, today we are reviewing one of our "longest-running" offers (in terms of value) in Spain -
slim4vit. We chose this offer about a year ago and tested, as usual, several pre-landings. We selected a funnel with the best CR and consistently promoted it on the CPL basis, even from different sources at the same time.
Brief comment: in terms of income, the figures are not entirely accurate - now it is somewhat difficult to estimate the complete cuts due to the fact that during the campaign period we changed several trackers and servers. Accordingly, we cannot add up the overall picture of statistics, but we will try to show it as accurately as possible based on the available data.
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Detailed analysis of the campaign
- Dates: 01.12.2020 - 12.03.2021
- Spent: ~$28100
- Revenue: $63113
- Profit: ~$35010
- Target Audience: Women, 28+
- Source: FB
- Affiliate network:dr.cash
- Offer: 15007 - Slim4vit
- GEO: Spain
Technical side
- Antidetection: Indigo
- Proxy: mobile European proxies for Indigo
- Cloak: Binom+MagicChecker
- Whites: locally, often these are one-pages on neutral topics similar to weight loss
- Scaling: number of accounts
Process
As mentioned above, we are testing several pre-landings of various offers and start working with those that produce acceptable results. In the case of Slim4vit, two pre-landings proved themselves best:
With a good
CR (
1.1-1.2%), the approach with a student came in:
And also with a doctor -
CR 1.2-1.5% (I would like to note that funnel with a doctor produced CR higher than on any others):
In addition, I can say that tricks such as the wheel of fortune, according to my observations in Spain, do not really bring conversions, as, for example, in Asian geos.
We worked with the accounts according to the well-known scheme -
we connected any types of social accounts and promoted offers. In some periods, it was important to use BM with large limits - when Facebook "allowed" us to work with them. After working with the first account we scaled it to 5 and then to all others. In one company, as a rule, we created 3 ad sets that caught a different audience. Subsequently, by auto-rule, or manually, we turned off the adsets that were running at the deficit.
Ads
Ads with the ADIOS BARRIGA caption and a miniature of Dr. Nazardan performed a good
CTR (
6-7%) and leads in the
$3.4 - 4.5 range. With a CPL rate of
$12.50, it turned out to be a good profit.
A few examples:
A girl with a child on the beach, smiling and shining in a great shape also showed a good
CTR (
4-6%). Sometimes a product photo was added to the ad.
Examples:
In the campaign,
the cost per click could change sharply if too many accounts were uploaded with the same ad. The ad itself was worked out for several days, since it was filled in quite number (by the number of accounts). The situation was solved by changing the background / girl, roughly speaking - by completely reworking the ad.
Stats
As already noted in the introduction, we cannot share the exact numbers, but we will reveal everything that we managed to find and have on hand at the moment.
Screenshots from dr.cash
Conclusion
I would like to note that Spain is still performing well with this approach and you can achieve a good ROI, provided that you correctly and with understanding treat the analysis of the dynamics of the campaign. T
his is one of the top GEO + offers, which has also been successfully performing for several years. In this case, only one period is selected and shown, during which we successfully promoted it. Therefore, after choosing a fresh approach, this offer will come to life again 100%. The audience of this case, to which we target, is always ready to accept new information, verified.
and many others!
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