LuckyOnline
Newbie
- Jun 28, 2019
- 42
- 6
Every affiliate knows there are dozens of traffic types and sometimes it becomes quite challenging to choose the most appropriate one to succeed in a particular case. Plenty of creative approaches in advertising turn out to be irritating or even inconspicuous nowadays.
However, with the help of one format of advertising, it’s highly likely to prosper in the affiliate marketing world. As you may guess, today we’re going to discuss pop traffic, which is well-known for its outstanding characteristics - low prices and an impressive amount of traffic volumes. Let’s find out together how to enhance your advertising campaign and generate more traffic, using pop ads.
Choose offers for various categories of audience
The good news is that pop ads are suitable for multiple types of devices and platforms. Pop-up ads can engage a diverse audience with different needs and wants. Therefore, you have to figure out how to make the ads appealing to as many personas as possible so that pops work more effectively. Try to avoid narrow specific niches for a small audience (like some B2B products) when advertising via pop ads. Likewise, overly directional offers will hardly lead to profit in our case too.
Consider sweepstake offers for attracting customers
Sweepstake offers usually refer to prize giveaways where winners are randomly chosen, but in order to participate, customers have to leave their personal data.
Pop ads work successfully in collaboration with sweepstake offers. To be more specific, Single Opt-In (SOI) and Double-Opt-In (DOI) work best. The former implies that a participant should leave his e-mail, whereas the latter requires its approval.
These offers are popular in developed countries, where marketers are willing to pay for private data of their audience in order to promote other offers in the future. However, you need to take into account that the form for filling in a customer’s private data shouldn’t have too many spaces. Otherwise, conversion rates may go down.
There is one more cool sweepstake offer called Credit Card Submit (CC-Submit). In this case, a customer will need to fill in his credit card data, which is quite complicated to achieve. But if you manage to attract your customers to CC-Submit, your payouts can rise up to $40.
Use succinct promo on landing pages and high download speed
Obviously, a landing page and a content in there define how high your conversion rate can be. It’s the only chance to motivate customers to click or buy your product.
When it comes to pop-up traffic, your landing page should be concise and persuasive. Customers are overwhelmed with tons of ads, so they don’t have time and desire to read a long copy. That’s why we recommend creating landing pages with brief promo and eye-catching images. These will definitely attract customers and make them stay longer on the landing page.
Keep in mind, download speed matters, especially in the case of landing pages. The page download speed should be fast enough, so it opens before users are ready to close it. Additionally, many countries have slow Internet speed. Therefore, the landing page should download quickly despite the Internet speed of users.
Experiment and test different hypotheses in the chain
Nowadays, affiliate marketing is changing with impetuous speed, so there is always a chance that what works today won’t make any profit tomorrow. There are no strict rules for successful ad campaigns, though. It all depends on the given industry, target audience, etc. However, there is one component that guarantees notable achievements. We’re talking about testing.
The more you test, the higher chances you’ll find the right combination for a successful campaign. You can test everything in the chain: traffic sources, offers, pre-landing and landing pages, and so on.
When you consider changing offers and traffic sources, it’s better to choose the offers that are suitable for a wide audience segment. As there are no bad traffic sources, but inappropriate ones, carefully select them for your particular offer.
To achieve higher conversion, It’s also extremely important to test pre-landing and landing pages and change it from time to time.
Finally, you can change bid size too, however, be careful. Sometimes it’s safer to choose the average amount for a selected GEO.
Process optimization is crucial
Pop-up traffic is broad and diverse, so the optimization process can be quite complicated. To make it easier, divide the process into two steps:
1. Tracking the customer’s profile. It mainly includes city and region in which they live; device, operation system, and browser they use; connection type and language. While optimizing user’s profile, eliminate non-converting traffic sources.
2. During the optimization of traffic sources, draw up black and white lists. Besides, thoroughly analyze the structure of the sources to achieve better results after optimization is done.
Now you have all the information you needed, so let’s run pop traffic like professionals!
