I received a 400-word review copy for an review of the service.
The article goes straight to the point to cover my topic/keyword and since it is only 400 words, the article doesn't have any fluff in it so for me it is good.
I quickly read the article and didn't see any mistakes.
The headings were used wisely.
Keyword was neatly implemented and content well structured.
Grammar and spelling were pretty good and it passed Copyscape.
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