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Permalinks, Switching and SERPS Help

Discussion in 'White Hat SEO' started by cerentine, Mar 4, 2014.

  1. cerentine

    cerentine Newbie

    Jun 9, 2013
    Likes Received:
    Hi guys;

    I'd appreciate your thoughts and feedback on something I've been struggling with.

    I have a HTML theme repository site - when I initially built the site, the permalink structure was based on "/best-xxxxx-themes-2013".

    At the start of the year, it dawned upon me that having a dated permalink might not have been the best idea, going into 2014+ so I went and created new pages at a higherlevel "/html-xxxx-themes" - with new and daily updated content.

    I had interlinked those pages such that "/html-xxxxx-themes-2013" would act like an archive, and "/html-xxxx-themes" would be the main page going forward.

    But it's been almost 2 month now and not only have my initial rankings for the "/best-xxxxx-themes-2013" been slipping from page 1- no doubt from lack of updates, but the main page "/html-xxxx-themes" is not showing up even in the most detailed of KW searches.

    If i KW search for "my-site-brand + html xxxx themes", it does not even display, it still just shows other other pages with + best xxxx themes 2013.
    - All sitemaps have long been submitted since 2 month ago
    - All pages are indexed and being crawled daily
    - If i google the URL for "/html-xxxx-themes" directly, it DOES show, and even with the most recent crawled date of when the site was last updated.
    - All individual themes Ive added at the same time period has otherwise shown up.
    - Onsite SEO is optimized

    Does google see this as "duplicate content" or something and is not showing it on searches?
    Should I revert back to my old structure and just continue to update the "/best-xxxxx-themes-2013" posts and try to gain back lost rankings?
    Or is there a better way to still keep my link juices from before and just structure it differently?
    Or do I just really need to wait longer?

    This is now going into the 3rd month now and I'm getting kind of scared that if I dont take some action, things will got worse as my old pages loose more rank, and my new pages still wont show.

    I very much appreciate any constructive feedback guys and your expertise!