permalinks in adwords ad?? Help

If I am running a cell phone repair business does it help to have /iphone-repair-toronto show up at the end of the link if im doing PPC? I know it is in ranking organic SEO. But for PPC perhaps it has a psychological advantage?

Target your LP (thus page) towards your target keyword in PPC. This will help in terms of conversion, QS, CTR and CPC.