Performance Max: Cross-Channel Ad Serving Control Is Coming (BETA)

TRAutomat

Newbie

Feb 17, 2026

35

3

• Sunday at 8:45 AM

• #1

Yes guys, Google has started testing a new feature in BETA that addresses one of the most common complaints we all hear:

“Can’t we block YouTube?”
“Can’t we stop showing ads on other channels?”
“YouTube has spent too much of the budget.”

Google has now started testing a new feature that gives advertisers more control over channel preferences.

What do you guys think about this?

 

mrqwerty77

Newbie

Mar 8, 2022

21

2

• Sunday at 12:47 PM

• #2

For me personally, YouTube has always been a garbage platform. I can’t even remember the last time I managed to do something worthwhile on it in terms of traffic quality... And there’s no way to talk about an average CPA of more than $50.

 

TRAutomat

Newbie

Feb 17, 2026

35

3

• Sunday at 5:21 PM
• Thread Starter Thread Starter

• #3

mrqwerty77 said:

For me personally, YouTube has always been a garbage platform. I can’t even remember the last time I managed to do something worthwhile on it in terms of traffic quality... And there’s no way to talk about an average CPA of more than $50.

Click to expand...

If you want to use a CPA bidding strategy on YouTube, you can run a Demand Gen campaign.

 

F

Fostack

Regular Member

Premium Member

May 27, 2026

222

47

• Sunday at 8:12 PM

• #4

It depends on the niche, for some people it'll be advantageous, for some other people, nope

 

R

Rovzai

Newbie

Jul 18, 2026

40

5

• Yesterday at 9:44 PM

• #5

Yes i think his could be useful especially for controlling wasted youtube spend because more placement control would definitely help with budget management.

 

IWannaTaco

Power Member

Feb 11, 2014

604

548

• Yesterday at 9:50 PM

• #6

Would be awesome, we specifically run shopping ads through PMax because it outperforms the Shopping ads like crazy.

 

AnyAdz

Elite Member

Jr. VIP

Dec 31, 2013

1,631

574

• Yesterday at 10:15 PM

• #7

This google ads feature will be very helpful for us and our clients, as we are getting clients from different business.

 

IWannaTaco

Power Member

Feb 11, 2014

604

548

• Yesterday at 11:04 PM

• #8

AnyAdz said:

This google ads feature will be very helpful for us and our clients, as we are getting clients from different business.

Click to expand...

Yes that was an organic response to his question.