Perception Management basics

Hello to every cool member of this forum. Being that there is so much competition of "Attention" on the digital world i am in a search of a scientific "stuff" regarding Perception management. I have found tips and tricks (as everybody) but i have failed to find some in depth issues on the subject. It clearly intereses us all. As part of the introduction this is a field where i am looking to make some research ( 1 year and half) and going good but slow. Is anyone here in the same issue, we might join forces.
Thanks to all for your time reading this