Hi, I'm pretty new here and am loving [most of] it! I used to be an SEO for hire, but now just run my own sites and would love to hang around to share and DEFINITELY learn - especially from some of the big guys. So... I have seen again and again and again people talking on here about 'Hit by Penguin' and getting one set of advice more suited to on site problems etc. (one more today re: KWD and Penguin.) I think it reasonably important to point out that it's worth knowing the difference: Panda is more to do with site/page quality. Penguin is MUCH more about combatting LINK SPAM (anchor text, link patterns, etc.) When asked for EVIDENCE today (which is a fair point) in terms of conclusive EVIDENCE for Penguin=links... I'm struggling to find Matt Cutts or anyone official having overtly said it. There are however lots of posts where it is accepted as being the case from very well 'respected people' on BHW including 'Expertpeon', SEOMoz, SearchEngineLand, SEOChat, etc. just not from Google overtly saying it. There is however, a few weeks ago now, in reply to "Hey Matt, why don't you tell us what general area to fix b4 the next #penguin for transparencies sake? onsite or off?" there was a 'tweet' from Matt Cutts saying, "saw your comment on Barry's post. Certainly links are a primary area to monitor. Been true all this year; expect to continue." Just Google, "saw your comment on Barry's post. Certainly links are a primary area to monitor. Been true all this year; expect to continue" to find the actual tweet if you want it first hand. I hope you find it useful. NISEO.