Hey guys, I am working on a case where a client of mine was slapped by Penguin due to low inbound link anchor diversity done by another IM prior to me...as well as some junk link building. I have been researching a lot and seems cutting out the pages that were slapped and showing a 404 instead would stop the flow of "negative" link juice that has low anchor diversity etc. That's a sacrifice worth making as site went from top 5 to nowhere right now. From my ranking report it is obvious that the homepage was hit on the 24th April update. As a plan I did a complete site redesign...and changed the url paths of all internal pages. Question in my mind right now is...and I will appreciate your thoughts on which is best in your opinion : A) Should I keep the homepage path as is, and launch the new site design with all internal pages on new urls (thus showing up 404 for all old pages of which some were supposedly hit by the Penguin). The problem with this is that all internal pages' link juice will be lost...when I am not certain which ones have been hit and which have not. And other problem is that homepage will still be the core of the structure...when it has obviously been hit the most. Plan is to do as much generic and naker url link building to that page in order to try diversify the anchor profile and hope in few months things will be ok. or B) Should I setup the homepage to be on a different page/path...e.g. www.site.com/home.php and have the old homepage have a 302 redirect (temp redirect) which is supposed not to pass any link juice. In addition I could do a 301 (permanent) redirect on all old sub pages that are otherwise going to be showing as 404 (or ideally only on the ones I am 100% were not hit by Penguin) and point those to the new homepage in order to give it some weight. I will actively be doing link building to all new pages with diverse anchors. The whole site will be installed in the same root..with only difference instead of index.php users will be 302 redirected to home.php and basically there will be nothing left from the old site. or C) Transfer the whole site to a new domain and do a 301 redirect from all sub pages to the corresponding new sub pages...while not doing a 301 on the homepage? This way site will start almost from scratch. Has anyone ever tried to tackle such a problem, where the homepage was slapped...and tried to fix the problem while not abandoning ship and moving to a new domain ? Any thoughts will be greatly appreciated.