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Penguin Rescue - A live case study!

Discussion in 'Black Hat SEO' started by RankGeek, Oct 24, 2012.

  1. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Howdy!
    I've been reading several strategies posted by people whose sites got hit by Penguin, and I thought I should share this case study here. It isn't a completely 'new' strategy, but it worked for one of our clients, and if this could come in handy for anyone reading, we'd be delighted!

    We've been running tests on Penguin Rescue for over 2 months now, and the first paying customers came in the door about a month ago (Sep 23rd to be precise). This particular client sent us a mail saying "I optimized the one page website http://nxxxxxxxxxxxxt.org and was #1 or #2 on page 1 of google for almost two years then a few months ago my site disappeared from google search."

    This was a site in the financial niche - credit repair, and did not have too many exact searches for its two primary keywords - a few hundred exact searches each. But in addition to ranking on top for its exact keywords, it was also ranking well for various other keywords in the niche, a few of which had a couple thousand searches. The site was a simple one page deal, with data collection being its primary purpose. There were a few more pages of content inside - blog style.

    The budget the client had was $100 per month, and we signed him up. We first ran the site through a few tools like Woorank, and Raven, and gave a few on-site tips to the client. Then we picked two ancillary keywords which had even fewer searches, and started off on them - both long tail keywords. On 24th Sep when we began, the site wasn't ranking for either keyword - in the top 200.

    What we did for the client was -

    - We wrote 15 articles in house - ranging from 150 word SEO centric articles to 300 word blog posts, and 400 word press releases
    - We submitted the shorter articles on niche web 2.0 properties we have inhouse, and onto our own internally hosted wiki sites with one link to the client site each
    - We used 3 blog posts we wrote for submission onto high page authority Blogs (we bought them from a provider we regularly work with here on BHW)
    - We submitted the Press Release to both paid (SB Wire) and free PR submission sites - 5 links.
    - Ran all links through Lindexed.


    Thats it. A week ago, we sent the client his monthly report, and his rankings were

    Testimonial-2.png

    The #5 and 58 were for the ancillary keywords we actually worked on. However, surprisingly, one of his main keywords came up to #31.

    And yesterday, we checked again, and found that the primary keywords moved up further!

    In order of listing on the screenshot above, the keywords moved to #5, #72, #7, and #112 respectively. Now, the client is only interested in the last two keywords - those are what this particular site is for. And he's moved to #5 for his main term! He's mighty happy, and has renewed for this month too. In the coming month, we're changing the strategy slightly and are buying a few blog posts from high authority guest blogs again, and are augmenting his backlinks with some manual blog comments, and high value Web 2.0 properties like Squidoo and Hub pages. We're also getting a few sponsored tweets and FB posts in addition to a couple of videos.

    Will keep you posted about the progress in the coming month, but this same result is being seen on another client who also signed up for the same Penguin Rescue package with us about 3 weeks ago. Working on long tail related keywords is helping bring the site back for the primary keywords as well. Do share if you've had similar findings also.

    Thank you for your time :) And hope this comes in handy to atleast one penguin-hit webmaster!
     

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  2. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Man, that text is hard to read. Where were the keywords before? Why does this post sounds fishy? Kinda like your getting ready to sell someone.... No one cares what your client is paying you unless you have an ulterior motive which makes me not believe anything of what you said.
     
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  3. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Ow man! Try to do something good, and this is the first thing that comes at you :D People on BHW got used to posts that try to sell, and your response is a classic example of that! And you probably did not read the post through. clearly says that the site wasn't ranking in the top 200.
    But since you asked, here's a DISCLAIMER - This post is just to share a case study. Folks who're battling Penguin could find it helpful. The rest can go read something else!
    :cow_yello
     
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  4. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Well, the text is very hard to read so I couldn't bare to read it all. Well, I am not hating on your post and since you put a disclaimer up, than clearly you are not trying to sell anything ;)

    Anyways, Ill move along. Good luck with your sales thread, I mean helpful thread.
     
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  5. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    :D Made the font larger. Cheers!
     
  6. psytrance

    psytrance Power Member

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    Just ignore the hatters, and keep it up!!! Thanks for sharing^^
     
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  7. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    *Update*
    As of now, 31st October, the rankings stand at #3, #75, #7, and #46, and our approach still hasn't changed. We're still working to build blog posts and other article based links to ancillary keywords which weren't a part of the site's original plan, and the rankings of the slapped keywords continue to improve!
     
  8. jvmartija

    jvmartija Regular Member

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    What is an ancillary keyword?
     
  9. busaboss

    busaboss Power Member

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    Subscribed.
     
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  10. futurestic06

    futurestic06 Supreme Member

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    Thanks for sharing the whole thing. I am impressed.
     
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  11. HighRiskJohn

    HighRiskJohn Junior Member

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    Thanks for the share. Ignore the cry Baby's and keep on doing. Let us know where the rankings end up.
     
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  12. shiraz

    shiraz Newbie

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  13. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Hi, We've used long tail keywords here instead of the main one. For instance, if the main keyword is 'sports watches' and if that has been hit by Penguin, we've picked long tail versions of it with the main keyword as a part of it - like 'sports watches for women'. Those are what we worked on, and the results mentioned above are what we got - the main keyword's moving up automatically too.
     
  14. jvmartija

    jvmartija Regular Member

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    Nice explanation.. What tools are you using to generate ancillary keywords?
     
  15. Z0mbie

    Z0mbie Regular Member

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    What dates did the keywords rankings fall and recover on? -_^
     
  16. julia adam

    julia adam Jr. VIP Jr. VIP Premium Member

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    Same here, not many people have been able to rescue themselves from penguin hit. keep updating us about the ranks. Interested!!
     
  17. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    We did two things -
    1. We took a competitor (found from SEMRush) and picked one one keyword from there
    2. We just ran the primary keyword through Google Keyword tool, and picked a related term, which has under 1000 exact searches.

    Cheers :)
     
  18. ice41

    ice41 Power Member

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    Thanks for sharing your case study, please keep this updated :)
     
  19. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Hi, The keywords fell around the time Penguin hit and the site hasn't been ranking for a few months. We started work towards the end of September, and the first changes started around 10th October. The update we posted on this thread was as on 31st October, and the rankings are the same as of today. I'll send in an update next week, and we're running a second trial on another client's website. Will take his permission to share the URLs and Keywords also this time! Cheers :)
     
  20. Z0mbie

    Z0mbie Regular Member

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    How is it a penguinized website if the keywords fell around a Panda update?

    Also, panda hit and penguin hit websites only recover on panda and penguin refreshes, not on any random date.

    It was probably just an algorithmically penalized website.