Hi there. I have encountered a very weird behaviour of google.ch and I need your opinion. A page page of my site: - is nowhere to be found in top300 for "cars in Zürich"; - ranks #1 for "cars in Zürich city"; - ranks #1 for "cars in Zurich" <-- notice this time city name is spelled without umlaut "ü". Obvious money keyword is "cars in Zürich" and that's exactly where my page doesn't rank. On-Page wise: - city is everywhere spelled correctly : Zürich - Link from root to this inner page is correctly written: "cars in Zürich" What am I missing ? If there's a penalty , it means it's related not only to the page but specific page+ specific keyword ! Any advice will be greatly appreciated.