I have a niche site that's only about 3 weeks old. The keyword has relatively low competition. I've hardly done any linkbuilding on it yet, so I'm not expecting it to rank particularly well for any terms, but I am seeing some strange things. Let's say that my main keyword is Ladies Socks. It's not, but let's say it is. Well my domain name is LadiesSocksNow.com. I would expect my site to rank #1 or close to it for the query LadiesSocksNow, but it's consistently been around #19-21. There used to be a website called LadiesSocksNow.info, so there's a bunch of results (such as alexa, SEMRush, flippa) about this old website outperforming my new website. There's even a few about LadiesSocksNow.com ahead of me! As for the keywords I'm actually targeting, they're ranking from #70 to #200 and dancing pretty hard. Like I said, I'm not expecting to rank for this keywords so soon, but I'm concerned with what I'm seeing. I was planning on dripfeeding some PBN links very soon, but I fear it may be a lost cause if it's already been penalized or the on-site SEO sucks. Another strange thing about results for LadiesSocksNow is that my site only has one result in the top 50, and it's for an inner page. I would expect multiple pages to rank, and for the home page to be the top result. This is the case for other niche sites that I have built recently. It's worth noting that I owned LadiesSocksNow.info about 3 years ago, made some good money from it, but ultimately got slapped (probably from buying PBN links in a network that got discovered). The site has been expired for a long time, but I still have the articles from it, which I reused on this new site. I'm not sure how to diagnose this without using GWT, which I'm reluctant to do for obvious reasons. I'm probably just going to switch my focus to other money sites that are behaving normally, but if this is fixable I'd like to figure out how to diagnose the problem.